<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2683-2208</journal-id>
<journal-title><![CDATA[Revista panamericana de comunicación]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. panam. comun.]]></abbrev-journal-title>
<issn>2683-2208</issn>
<publisher>
<publisher-name><![CDATA[Centros Culturales de México A.C., Universidad Panamericana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2683-22082022000100011</article-id>
<article-id pub-id-type="doi">10.21555/rpc.v4i1.2543</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La función social del cine en tiempos de pandemia]]></article-title>
<article-title xml:lang="en"><![CDATA[The social function of cinema in times of pandemics]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[García Benítez]]></surname>
<given-names><![CDATA[Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<volume>4</volume>
<numero>1</numero>
<fpage>11</fpage>
<lpage>20</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2683-22082022000100011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2683-22082022000100011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2683-22082022000100011&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN. El presente trabajo propone una serie de reflexiones en torno al cine y cómo se reconfiguró durante la pandemia del Covid-19 en nuestro país. El cine, como industria convoca varios ámbitos, entre los más sobresalientes, la producción, la distribución y la exhibición. En este último, los públicos juegan un papel importante. Desde que el cine apareció no dejó de sorprender por las distintas funciones sociales que ha cumplido para los públicos. No obstante, con la llegada del coronavirus, durante el confinamiento, otras funciones parecieron revelarse, en este texto proponemos algunas de ellas, con el interés de que ayuden a pensar el cine, como un fenómeno de la comunicación dinámico, vigoroso, en el contexto de la pandemia y de cara a la llamada nueva normalidad.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT. This document proposes a series of reflections about cinema and how it was reconfigured during the COVID-19 pandemic in our country. Cinema, as an Industry, brings together several areas, some of the most important of which are production, distribution and exhibition. In this last one, audiences play an important role. Since cinema first appeared, it has never stopped surprising for the different social functions it has fulfilled for the audiences. However, with the arrival of the coronavirus, during the confinement, other functions seemed to reveal themselves, in this text we propose some of them, with the interest of helping to think cinema as a dynamic, vigorous communication phenomenom, in the context of the pandemic and in the face of the so called new normality.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Cine]]></kwd>
<kwd lng="es"><![CDATA[pandemia]]></kwd>
<kwd lng="es"><![CDATA[industria]]></kwd>
<kwd lng="es"><![CDATA[función social]]></kwd>
<kwd lng="es"><![CDATA[plataforma]]></kwd>
<kwd lng="en"><![CDATA[Cinema]]></kwd>
<kwd lng="en"><![CDATA[pandemic]]></kwd>
<kwd lng="en"><![CDATA[industry]]></kwd>
<kwd lng="en"><![CDATA[social function]]></kwd>
<kwd lng="en"><![CDATA[platforms]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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