<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2683-1465</journal-id>
<journal-title><![CDATA[Ciencias administrativas teoría y praxis]]></journal-title>
<abbrev-journal-title><![CDATA[Cienc. adm. teor. prax.]]></abbrev-journal-title>
<issn>2683-1465</issn>
<publisher>
<publisher-name><![CDATA[Academia de Ciencias Administrativas A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2683-14652022000200113</article-id>
<article-id pub-id-type="doi">10.46443/catyp.v18i2.316</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Gestión millennial en una agencia creativa de la ciudad de Durango]]></article-title>
<article-title xml:lang="en"><![CDATA[Millennial management in a creative agency in Durango City]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Villarreal-Solís]]></surname>
<given-names><![CDATA[Francisco Martín]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Molina-Sánchez]]></surname>
<given-names><![CDATA[Rubén]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Blanco-Castañeda]]></surname>
<given-names><![CDATA[Enrique]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Juárez del Estado de Durango Departamento de investigación Facultad de Economía, Contaduría y Administración]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de San Luis Potosí  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Juárez del Estado de Durango Facultad de Economía, Contaduría y Administración ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>18</volume>
<numero>2</numero>
<fpage>113</fpage>
<lpage>132</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2683-14652022000200113&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2683-14652022000200113&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2683-14652022000200113&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Incorporar talento humano joven a las organizaciones supone retos para su gestión; los denominados jóvenes millennials han tomado mayor fuerza en el mundo laboral, lo que también significa expectativas y motivaciones distintas de los grupos generacionales que les precedieron; reconocer y gestionar esas nuevas necesidades puede significar una ventaja competitiva. A partir de las observaciones realizadas dentro del proceso de diagnóstico organizacional en la agencia creativa se concluye que esta requiere mejorar su gestión de personal, con elementos que contribuyan a retener el personal creativo y a crear un mejor ambiente de trabajo; las acciones a emprender se enfocan en el perfil millennial presente en los miembros de la organización. El proceso de identificación de las acciones y propuestas supuso la revisión de literatura enfocada específicamente en la gestión del talento millennial, desarrolladas por consultores y expertos en la materia; se propone un esquema basado centrado en la comunicación, retroalimentación constante, flexibilidad en el trabajo y liderazgo participativo, en un entorno de cultura organizacional que detone valores organizacionales que ayuden a crear compromiso en la empresa.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Incorporating young human talent into the organization can represent management challenges; The so-called millennials have become a stronger force in the workplace, which now incorporates new expectations and motivations, different to those of the generational groups that preceded them; recognizing and managing these new needs can mean a competitive advantage. Based on the observations made within the organizational diagnosis process, this study concluded the creative agency requires improvement in its personnel management, including elements that contribute to personnel retention and to create a better work environment; the improvement actions should focus on the millennial profile present in the members of the organization. The process of identifying the actions and proposals involved reviewing the literature specifically focused on millennial talent management, developed by consultants and experts in the field; the proposal includes a scheme based on communication, constant feedback, work flexibility and participative leadership, all this within an organizational culture environment that triggers organizational values &#8203;&#8203;and develops commitment in the company.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[millennial]]></kwd>
<kwd lng="es"><![CDATA[gestión]]></kwd>
<kwd lng="es"><![CDATA[talento]]></kwd>
<kwd lng="es"><![CDATA[liderazgo]]></kwd>
<kwd lng="en"><![CDATA[millennial]]></kwd>
<kwd lng="en"><![CDATA[management]]></kwd>
<kwd lng="en"><![CDATA[talent]]></kwd>
<kwd lng="en"><![CDATA[leadership]]></kwd>
</kwd-group>
</article-meta>
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<article-title xml:lang=""><![CDATA[Discurso millennial y desafíos en la gestión de recursos humanos en Chile]]></article-title>
<source><![CDATA[Psicoperspectivas]]></source>
<year>2018</year>
<volume>17</volume>
<numero>3</numero>
<issue>3</issue>
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</back>
</article>
