<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2594-1682</journal-id>
<journal-title><![CDATA[Sintaxis]]></journal-title>
<abbrev-journal-title><![CDATA[Sintaxis]]></abbrev-journal-title>
<issn>2594-1682</issn>
<publisher>
<publisher-name><![CDATA[Universidad Anáhuac México, Centro de Investigación para la Comunicación Aplicada]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2594-16822025000100089</article-id>
<article-id pub-id-type="doi">10.36105/stx.2025n14.06</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Rescatando la historia: comunicación para la innovación y conciencia en la restauración del patrimonio monumental mexicano por medio de la inteligencia artificial]]></article-title>
<article-title xml:lang="en"><![CDATA[Rescuing History: Communication For Innovation And Awareness In The Restoration Of Mexican Monumental Heritage Through Artificial Intelligence]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Prado Núñez]]></surname>
<given-names><![CDATA[Ricardo Ignacio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Prado Hurtado]]></surname>
<given-names><![CDATA[Ricardo Ignacio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México  ]]></institution>
<addr-line><![CDATA[ Ciudad de México]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Anáhuac México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<numero>14</numero>
<fpage>89</fpage>
<lpage>101</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2594-16822025000100089&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2594-16822025000100089&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2594-16822025000100089&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El patrimonio histórico monumental (PaHiMo) de México es una herencia valiosa que debe restaurarse para resolver problemas prioritarios y fomentar el desarrollo económico y social. Esta investigación propone un plan de comunicación basado en la metodología de investigación-creación (I+C) para concienciar a jóvenes universitarios sobre su importancia. El proyecto utilizará herramientas de inteligencia artificial (IA) para análisis predictivo, modelado social y creación de contenido generativo. Se emplearán métodos alternativos de investigación, como la etnografía visual y sensorial, para profundizar en los datos. A través de un artefacto multimodal interactivo, se busca transformar actitudes y convertir a los jóvenes en embajadores del uso racional del PaHiMo. Aunque en desarrollo, los resultados preliminares indican una polarización de opiniones sobre la conservación y modernización del patrimonio.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Mexico&#8217;s historical monumental heritage (HiMoHe) is a valuable legacy that must be restored to address critical issues and promote economic and social development. This research proposes a communication plan based on the research-creation (R+C) methodology to raise awareness among university students about its importance. The project will use artificial intelligence (AI) tools for predictive analysis, social modeling, and generative content creation. Alternative research methods, such as visual and sensory ethnography, will be employed to deepen the data. Through an interactive multimodal artifact, the goal is to transform attitudes and turn young people into advocates for the rational use of PaHiMo. Although still in progress, preliminary results indicate a polarization of opinions regarding the preservation and modernization of the heritage.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[patrimonio histórico monumental (PaHiMo)]]></kwd>
<kwd lng="es"><![CDATA[uso didáctico de la IAG]]></kwd>
<kwd lng="es"><![CDATA[investigación transdisciplinaria]]></kwd>
<kwd lng="es"><![CDATA[métodos multimodales de investigación]]></kwd>
<kwd lng="es"><![CDATA[investigación creación (I+C)]]></kwd>
<kwd lng="en"><![CDATA[historical monumental heritage (PaHiMo)]]></kwd>
<kwd lng="en"><![CDATA[didactic use of IAG]]></kwd>
<kwd lng="en"><![CDATA[transdisciplinary research]]></kwd>
<kwd lng="en"><![CDATA[multimodal research methods]]></kwd>
<kwd lng="en"><![CDATA[research creation (R+C)]]></kwd>
</kwd-group>
</article-meta>
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