<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2594-1682</journal-id>
<journal-title><![CDATA[Sintaxis]]></journal-title>
<abbrev-journal-title><![CDATA[Sintaxis]]></abbrev-journal-title>
<issn>2594-1682</issn>
<publisher>
<publisher-name><![CDATA[Universidad Anáhuac México, Centro de Investigación para la Comunicación Aplicada]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2594-16822025000100069</article-id>
<article-id pub-id-type="doi">10.36105/stx.2025n14.05</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La inteligencia artificial en la educación: ¿transformación o infoxicación? Un análisis crítico de la nueva frontera educativa]]></article-title>
<article-title xml:lang="en"><![CDATA[Artificial Intelligence In Education: Transformation Or Infodemic? A Critical Analysis Of The New Educational Frontier]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Suárez Estavillo]]></surname>
<given-names><![CDATA[Ulises]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Sinaloa  ]]></institution>
<addr-line><![CDATA[Culiacán Rosales Sinaloa]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<numero>14</numero>
<fpage>69</fpage>
<lpage>88</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2594-16822025000100069&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2594-16822025000100069&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2594-16822025000100069&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo explora la relación entre la inteligencia artificial (IA) y la infoxicación en la educación, analizando cómo la sobrecarga de información afecta la percepción y adopción de la IA entre educadores y estudiantes en la Universidad Autónoma de Sinaloa. Mediante una metodología mixta que incluye entrevistas, focus groups y encuestas, se descubre una comprensión limitada de la IA, enfocada en aplicaciones básicas, y una resistencia significativa debido a preocupaciones éticas y falta de formación. La infoxicación emerge como un obstáculo crucial, impidiendo decisiones informadas y perpetuando enfoques pedagógicos tradicionales. El estudio concluye que la adopción efectiva de la IA requiere formación integral en habilidades técnicas, reflexión ética y competencias mediáticas, destacando la necesidad de un enfoque estratégico para su integración en la educación.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article investigates the intersection of artificial intelligence (AI) and information overload (infodemic) within the educational sphere, examining how this overload impacts the perception and adoption of AI by educators and students at the Autonomous University of Sinaloa. Through a mixed-methods approach involving interviews, focus groups, and surveys, the study reveals a limited understanding of AI, predominantly centered on basic applications, alongside significant resistance driven by ethical concerns and insufficient training. Overload information emerges as a critical barrier, hindering informed decision-making and reinforcing traditional pedagogical approaches. The findings suggest that effective AI integration requires comprehensive training that encompasses technical skills, ethical reflection, and media literacy, underscoring the urgent need for a strategic approach to ethically and effectively embed AI into education.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[inteligencia artificial]]></kwd>
<kwd lng="es"><![CDATA[infoxicación]]></kwd>
<kwd lng="es"><![CDATA[educación]]></kwd>
<kwd lng="es"><![CDATA[comunicación educativa]]></kwd>
<kwd lng="es"><![CDATA[tecnología educativa]]></kwd>
<kwd lng="en"><![CDATA[artificial intelligence]]></kwd>
<kwd lng="en"><![CDATA[infodemic]]></kwd>
<kwd lng="en"><![CDATA[education]]></kwd>
<kwd lng="en"><![CDATA[educational communication]]></kwd>
<kwd lng="en"><![CDATA[educational technology]]></kwd>
</kwd-group>
</article-meta>
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