<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2594-0163</journal-id>
<journal-title><![CDATA[Mercados y negocios]]></journal-title>
<abbrev-journal-title><![CDATA[Merc. negocios]]></abbrev-journal-title>
<issn>2594-0163</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Ciencias Económico Administrativas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2594-01632025000200063</article-id>
<article-id pub-id-type="doi">10.32870/myn.vi55.7823</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Situational Impulsive and Compulsive Online Purchase of Fashion Products in Generation Z]]></article-title>
<article-title xml:lang="es"><![CDATA[Compras de moda online en la Generación Z: situaciones impulsivas y compulsivas]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Wayan Ekawati]]></surname>
<given-names><![CDATA[Ni]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ayu Ketut Giantari]]></surname>
<given-names><![CDATA[I Gusti]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rahayu Indrawati]]></surname>
<given-names><![CDATA[Komang]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ayu Tirtayani]]></surname>
<given-names><![CDATA[I Gusti]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sihombing]]></surname>
<given-names><![CDATA[Irene Hanna H.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Udayana University  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Indonesia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Udayana University  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Indonesia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Udayana University  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Indonesia</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universitas Pendidikan Nasional  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="Af5">
<institution><![CDATA[,Politeknik Pariwisata Bali  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>ndonesia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2025</year>
</pub-date>
<volume>26</volume>
<numero>55</numero>
<fpage>63</fpage>
<lpage>82</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2594-01632025000200063&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2594-01632025000200063&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2594-01632025000200063&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This study investigates the situational factors influencing impulsive and compulsive online purchases of fashion products among Generation Z. The findings indicate that financial management has a negative and significant effect on impulsive buying, meaning that better financial management reduces the likelihood of impulsive purchases. On the other hand, materialism and socioeconomic status have a positive and significant impact on impulsive buying, indicating that stronger materialistic traits and higher socioeconomic status are associated with increased unplanned purchasing behavior.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Este estudio investiga los factores situacionales que influyen en las compras impulsivas y compulsivas de productos de moda en línea entre la Generación Z. Los hallazgos indican que la gestión financiera tiene un efecto negativo y significativo en la compra impulsiva, lo que significa que una mejor gestión financiera reduce la probabilidad de compras impulsivas. Por otro lado, el materialismo y el nivel socioeconómico influyen positiva y significativamente en la compra impulsiva, mostrando que los rasgos materialistas más fuertes y un nivel socioeconómico más alto aumentan el comportamiento de compra no planificado.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[impulsive buying]]></kwd>
<kwd lng="en"><![CDATA[compulsive buying]]></kwd>
<kwd lng="en"><![CDATA[Generation Z]]></kwd>
<kwd lng="en"><![CDATA[financial management]]></kwd>
<kwd lng="en"><![CDATA[materialism]]></kwd>
<kwd lng="en"><![CDATA[socioeconomic status]]></kwd>
<kwd lng="en"><![CDATA[time affluence]]></kwd>
<kwd lng="en"><![CDATA[online fashion purchases]]></kwd>
<kwd lng="en"><![CDATA[D12]]></kwd>
<kwd lng="en"><![CDATA[M31]]></kwd>
<kwd lng="en"><![CDATA[G53]]></kwd>
<kwd lng="es"><![CDATA[compra impulsiva]]></kwd>
<kwd lng="es"><![CDATA[compra compulsiva]]></kwd>
<kwd lng="es"><![CDATA[Generación Z]]></kwd>
<kwd lng="es"><![CDATA[gestión financiera]]></kwd>
<kwd lng="es"><![CDATA[materialismo]]></kwd>
<kwd lng="es"><![CDATA[nivel socioeconómico]]></kwd>
<kwd lng="es"><![CDATA[disponibilidad de tiempo]]></kwd>
<kwd lng="es"><![CDATA[compras de moda en línea]]></kwd>
<kwd lng="es"><![CDATA[D12]]></kwd>
<kwd lng="es"><![CDATA[M31]]></kwd>
<kwd lng="es"><![CDATA[G53.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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