<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2594-0163</journal-id>
<journal-title><![CDATA[Mercados y negocios]]></journal-title>
<abbrev-journal-title><![CDATA[Merc. negocios]]></abbrev-journal-title>
<issn>2594-0163</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Ciencias Económico Administrativas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2594-01632022000300057</article-id>
<article-id pub-id-type="doi">10.32870/myn.vi47.7678</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Virtual tourism in the post-pandemic reality: Economic- financial flows]]></article-title>
<article-title xml:lang="es"><![CDATA[El turismo virtual en la realidad pospandemia: Flujos económico-financieros]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fernández Calvo]]></surname>
<given-names><![CDATA[Víctor]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rühl]]></surname>
<given-names><![CDATA[Alexander]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Kubus]]></surname>
<given-names><![CDATA[Renata]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Complutense de Madrid  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad San Pablo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Complutense de Madrid  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>23</volume>
<numero>47</numero>
<fpage>57</fpage>
<lpage>84</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2594-01632022000300057&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2594-01632022000300057&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2594-01632022000300057&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The work aims to analyse how virtual tourism viability is achieved in face of post-pandemic reality stemming from economic and financial flows for companies in the sector. The analysis is based on surveys from organisations such as MCI Spain and EventoPlus as well as information obtained from ten professional congresses on health, research as well as corporate topics. Five of these are face-to-face (pre-pandemic), four are virtual and one is hybrid (post-pandemic). The results show that virtual events viability is mainly achieved by sustainability, security, audio-visual elements, and types of event formats. The main conclusion is that the post-pandemic reality demands from congress tourism the creation of new, smart and sustainable ideas to improve the overall satisfaction of value chain participants.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El trabajo tiene como objetivo analizar cómo se logra la viabilidad del turismo virtual ante la realidad pospandemia derivada de los flujos económico-financieros para empresas del sector. El análisis se basa en encuestas de organizaciones como MCI Spain y EventoPlus, así como en información obtenida de diez congresos profesionales sobre salud, investigación y temas corporativos. Cinco de estos son presenciales (prepandemia), cuatro son virtuales y uno es híbrido (pospandemia). Los resultados muestran que la sostenibilidad, la seguridad, los elementos audiovisuales y los tipos de formatos de eventos son los que principalmente permiten lograr la viabilidad de los eventos virtuales. La principal conclusión es que la realidad pospandemia demanda del turismo de congresos la creación de nuevas ideas, inteligentes y sostenibles para mejorar la satisfacción global de los participantes de la cadena de valor.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Business Tourism]]></kwd>
<kwd lng="en"><![CDATA[Virtual Tourism]]></kwd>
<kwd lng="en"><![CDATA[MICE]]></kwd>
<kwd lng="en"><![CDATA[Hybrid Congresses]]></kwd>
<kwd lng="en"><![CDATA[Economic Viability.]]></kwd>
<kwd lng="en"><![CDATA[M16]]></kwd>
<kwd lng="en"><![CDATA[Z32]]></kwd>
<kwd lng="en"><![CDATA[Z33]]></kwd>
<kwd lng="es"><![CDATA[Turismo de Negocios]]></kwd>
<kwd lng="es"><![CDATA[Turismo Virtual]]></kwd>
<kwd lng="es"><![CDATA[MICE]]></kwd>
<kwd lng="es"><![CDATA[Congresos Híbridos]]></kwd>
<kwd lng="es"><![CDATA[Viabilidad Económica]]></kwd>
<kwd lng="es"><![CDATA[M16]]></kwd>
<kwd lng="es"><![CDATA[Z32]]></kwd>
<kwd lng="es"><![CDATA[Z33]]></kwd>
</kwd-group>
</article-meta>
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