<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2594-0163</journal-id>
<journal-title><![CDATA[Mercados y negocios]]></journal-title>
<abbrev-journal-title><![CDATA[Merc. negocios]]></abbrev-journal-title>
<issn>2594-0163</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Ciencias Económico Administrativas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2594-01632020000200093</article-id>
<article-id pub-id-type="doi">10.32870/myn.v1i42.7559</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[eWOM y toma de decisiones del consumidor en el mercado hotelero: análisis bibliométrico]]></article-title>
<article-title xml:lang="en"><![CDATA[A bibliometric analysis of electronic Word-of-Mouth (eWOM) on the consumer decision-making process]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Morales del Río]]></surname>
<given-names><![CDATA[Cecilia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vizcaino]]></surname>
<given-names><![CDATA[Antonio de Jesús]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guadalajara  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Guadalajara  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<volume>21</volume>
<numero>42</numero>
<fpage>93</fpage>
<lpage>118</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2594-01632020000200093&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2594-01632020000200093&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2594-01632020000200093&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El objetivo principal de este artículo es establecer las relaciones bibliométricas entre los términos: eWOM + Proceso de decisión de compra del consumidor, así como sus tendencias y principales indicadores y dimensiones estudiadas en la última década. Se mapeó el desarrollo del área de investigación en términos de la frecuencia de publicaciones y sus citaciones, las revistas o journals y la dispersión geográfica. Se encontró que la relación eWOM y toma de decisiones del consumidor tiene una tendencia creciente hasta 2017, después decrecre y poco se trabajó antes de 2009.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The main objective of this article is to establish the bibliometric relationships between the terms: eWOM + Consumer decision-making process, as well as its trends and main indicators and dimensions studied in the last decade. We mapped the development of the research area in terms of the frequency of publications and their citations, journals and geographical dispersion. It was found that the eWOM and consumer decision-making ratio has a growing trend until 2017 and little done before 2009.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[eWOM]]></kwd>
<kwd lng="es"><![CDATA[proceso de toma de decisiones del consumidor]]></kwd>
<kwd lng="es"><![CDATA[bibliometría]]></kwd>
<kwd lng="es"><![CDATA[word-of-mouth electrónico]]></kwd>
<kwd lng="es"><![CDATA[M30]]></kwd>
<kwd lng="es"><![CDATA[M31]]></kwd>
<kwd lng="es"><![CDATA[L81]]></kwd>
<kwd lng="es"><![CDATA[L86]]></kwd>
<kwd lng="en"><![CDATA[eWOM]]></kwd>
<kwd lng="en"><![CDATA[decision-making process]]></kwd>
<kwd lng="en"><![CDATA[bibliometric]]></kwd>
<kwd lng="en"><![CDATA[word-of-mouth electronic]]></kwd>
<kwd lng="en"><![CDATA[M30]]></kwd>
<kwd lng="en"><![CDATA[M31]]></kwd>
<kwd lng="en"><![CDATA[L81]]></kwd>
<kwd lng="en"><![CDATA[L86]]></kwd>
</kwd-group>
</article-meta>
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