<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-8437</journal-id>
<journal-title><![CDATA[Zincografía]]></journal-title>
<abbrev-journal-title><![CDATA[Zincografía]]></abbrev-journal-title>
<issn>2448-8437</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Arte. Arquitectura y Diseño]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-84372026000100201</article-id>
<article-id pub-id-type="doi">10.32870/zcr.v10i19.286</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Efímeros digitales: fundamentos para la definición del concepto]]></article-title>
<article-title xml:lang="en"><![CDATA[Digital ephemera: fundamentals for defining the concept]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Izabal Bailón]]></surname>
<given-names><![CDATA[Astrid Carolina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salinas Gutiérrez]]></surname>
<given-names><![CDATA[Isabel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Torres de León]]></surname>
<given-names><![CDATA[Gloria Azucena]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California  ]]></institution>
<addr-line><![CDATA[Tijuana B.C.]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Baja California  ]]></institution>
<addr-line><![CDATA[Tijuana B.C.]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Baja California  ]]></institution>
<addr-line><![CDATA[Tijuana B.C.]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2026</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2026</year>
</pub-date>
<volume>10</volume>
<numero>19</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-84372026000100201&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-84372026000100201&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-84372026000100201&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este trabajo es introducir y definir el término efímeros digitales, necesario para describir cierto grupo de productos del diseño gráfico. La metodología utilizada es el Análisis Comparativo Cualitativo (ACQ) que permite realizar comparaciones sistemáticas entre casos, es un método que combina elementos cualitativos y cuantitativos para estudiar fenómenos sociales complejos, es especialmente útil cuando se trabaja con un número reducido de casos donde no es funcional el uso de métodos estadísticos tradicionales, con el ACQ es posible modelar los fenómenos sociales en términos de relaciones entre conjuntos e interpretar estas relaciones. En los resultados se describe que los efímeros digitales son contenidos concebidos para una corta duración, diseñados para transmitirse por medios digitales, que involucran mensajes multimodales combinando imágenes, videos, textos, sonidos o emoticones con diversas intenciones comunicativas. Entre las conclusiones se establece que los efímeros digitales impactan en la comunicación visual, el diseño gráfico y la memoria colectiva en la era digital.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The purpose of this work is to introduce and define the term digital ephemera, which is essential to describe a certain group of graphic design products. The methodology that was used was the Qualitative Comparative Analysis (QCA), that allows systematic comparisons between cases. It is a method that combines qualitative and quantitative elements to study complex social phenomena, which is especially useful when working with a small number of cases where the use of traditional statistical methods is not functional, because with QCA it is possible to shape social phenomena in terms of relationships between groups and interpreting these relations. In the results, it is described that digital ephemera are contents conceived for a short lifespan, designed to be transmitted in digital media, that involve multi-modal messages combining images, videos, texts, sounds, or emoticons with various communicative intentions. In the conclusions it is established that the digital ephemera have an impact on visual communication, graphic design and the collective memory in the digital era.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Efímero digital]]></kwd>
<kwd lng="es"><![CDATA[diseño gráfico]]></kwd>
<kwd lng="es"><![CDATA[comunicación visual]]></kwd>
<kwd lng="en"><![CDATA[Digital ephemera]]></kwd>
<kwd lng="en"><![CDATA[graphic design]]></kwd>
<kwd lng="en"><![CDATA[visual communication]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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