<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-8437</journal-id>
<journal-title><![CDATA[Zincografía]]></journal-title>
<abbrev-journal-title><![CDATA[Zincografía]]></abbrev-journal-title>
<issn>2448-8437</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Arte. Arquitectura y Diseño]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-84372025000100059</article-id>
<article-id pub-id-type="doi">10.32870/zcr.v9i17.251</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Orientaciones para practicas etnograficas en el desarrollo de proyectos de diseño: reflexiones de un modelo aplicado]]></article-title>
<article-title xml:lang="en"><![CDATA[Guidelines for ethnographic practices in the development of design projects: reflections on an applied model]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López Macías]]></surname>
<given-names><![CDATA[Gabriel Ángel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Aguascalientes  ]]></institution>
<addr-line><![CDATA[Aguascalientes Aguascalientes]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2025</year>
</pub-date>
<volume>9</volume>
<numero>17</numero>
<fpage>59</fpage>
<lpage>85</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-84372025000100059&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-84372025000100059&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-84372025000100059&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La etnografía ha sido una herramienta que permite orientar u operar la etapa de búsqueda de información en contextos o grupos de personas dentro de los proyectos de diseño, pero esta actividad ha dado cuenta de intenciones y acciones que distan de respetar su naturaleza. Este texto reporta los resultados de una investigación cualitativa que retoma la propuesta de un modelo llamado Etnodiseño para el desarrollo de proyectos de diseño centrados en la potencial relación con la Etnografía. El estudio se despliega a través de la planeación, gestión e iteración del modelo en dos escenarios: la formación en Diseño con estudiantes de pregrado, y en proyectos profesionales con consultoras de Diseño. Finalmente, presenta los proyectos vinculados y los principales hallazgos durante su desarrollo, dispuestos en una serie de orientaciones para mejorar las prácticas etnográficas en Diseño. El escrito manifiesta la necesidad de fomentar permanentemente un enfoque crítico que favorezca un impacto positivo, tanto en la etapa formativa como profesional del Diseño, en tanto su relación con la Etnografía en el desarrollo de proyectos, tomando así distancia de las influencias presentes en el desarrollo de proyectos de diseño: la ansiedad por la inmediatez, la aspiracionalidad de resultados por decreto y la subordinación a intereses de terceros, que distan de respetar la naturaleza etnográfica.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Ethnography has been a tool to guide or operate the information search stage in contexts or groups of people within design projects, but this activity has revealed intentions and actions that are far from respecting its nature. This text reports the results of a qualitative research that takes up the proposal of a model called Ethnodesign for the development of design projects focused on the potential relationship with Ethnography. The study unfolds through the planning, management and iteration of the model in two scenarios: training in Design with undergraduate students, and in professional projects with Design consultants. Finally, it presents the related projects and the main findings during their development, arranged in a series of guidelines to improve ethnographic practices in Design. The paper expresses the need to permanently promote a critical approach that favors a positive impact, both in the formative and professional stages of Design, in terms of its relationship with Ethnography in the development of projects, thus distancing itself from the influences present in the development of design projects: the anxiety for immediacy, the aspiration of results by decree and the subordination to third party interests, which are far from respecting the ethnographic nature.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[diseño]]></kwd>
<kwd lng="es"><![CDATA[Etnografía]]></kwd>
<kwd lng="es"><![CDATA[diseño de proyectos]]></kwd>
<kwd lng="es"><![CDATA[formación]]></kwd>
<kwd lng="es"><![CDATA[profesional]]></kwd>
<kwd lng="en"><![CDATA[design]]></kwd>
<kwd lng="en"><![CDATA[Ethnography]]></kwd>
<kwd lng="en"><![CDATA[project design]]></kwd>
<kwd lng="en"><![CDATA[training]]></kwd>
<kwd lng="en"><![CDATA[profesional]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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