<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-8437</journal-id>
<journal-title><![CDATA[Zincografía]]></journal-title>
<abbrev-journal-title><![CDATA[Zincografía]]></abbrev-journal-title>
<issn>2448-8437</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Arte. Arquitectura y Diseño]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-84372025000100039</article-id>
<article-id pub-id-type="doi">10.32870/zcr.v9i17.249</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La prospectiva del diseño gráfico en la era de la inteligencia artificial]]></article-title>
<article-title xml:lang="en"><![CDATA[Prospective of graphic design in the age of artificial intelligence]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salinas Gutiérrez]]></surname>
<given-names><![CDATA[Isabel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California  ]]></institution>
<addr-line><![CDATA[México Tijuana Baja California]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2025</year>
</pub-date>
<volume>9</volume>
<numero>17</numero>
<fpage>39</fpage>
<lpage>58</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-84372025000100039&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-84372025000100039&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-84372025000100039&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este artículo es analizar los cambios que el diseño gráfico enfrenta en la era de la inteligencia artificial (IA). La metodología utilizada para su desarrollo es diacrónica, no experimental, cualitativa y documental, permitiendo observar cómo el Diseño Gráfico ha enfrentado revoluciones tecnológicas anteriores, para después analizar las tecnologías, las plataformas y los software específicos de IA, con el fin de hacer una revisión sobre sus beneficios y reflexionar sobre sus prejuicios. En los resultados se describe que la IA ha impactado significativamente el Diseño Gráfico, principalmente en cuatro aspectos: la generación de imágenes mediante comandos de texto, la automatización de tareas repetitivas, la gestión de flujos de trabajo y las predicciones a través de visión artificial. Entre las conclusiones se deduce que la IA está optimizando el trabajo de diseño y democratizando la profesión, pero también implica una revalorización de habilidades críticas y creativas que las máquinas no pueden replicar, así como una actualización constante en el uso de nuevas herramientas y tecnologías emergentes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstrac The aim of this article is to analyze the changes that graphic design faces in the era of artificial intelligence (AI). The methodology used for its development is diachronic, non- experimental, qualitative and documentary, allowing us to observe how Graphic Design has faced previous technological revolutions, and then to analyze specific AI technologies, platforms and software, in order to review their benefits and reflect on their prejudices. The results describe that AI has significantly impacted Graphic Design, mainly in four aspects: image generation through text commands, automation of repetitive tasks, workflow management and predictions through artificial vision. In the conclusions is that AI is optimizing design work and democratizing the profession, but also implies a reappraisal of critical and creative skills that machines cannot replicate, as well as a constant updating in the use of new tools and emerging technologies.]]></p></abstract>
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<kwd lng="en"><![CDATA[fundamental theory]]></kwd>
<kwd lng="en"><![CDATA[graphic design]]></kwd>
<kwd lng="en"><![CDATA[exploration]]></kwd>
<kwd lng="en"><![CDATA[analysis and research.]]></kwd>
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</article-meta>
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