<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-8437</journal-id>
<journal-title><![CDATA[Zincografía]]></journal-title>
<abbrev-journal-title><![CDATA[Zincografía]]></abbrev-journal-title>
<issn>2448-8437</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Arte. Arquitectura y Diseño]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-84372024000200103</article-id>
<article-id pub-id-type="doi">10.32870/zcr.v8i16.228</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La comunicación visual en la infografía]]></article-title>
<article-title xml:lang="en"><![CDATA[Visual communication in digital infographics]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hernández Alvarado]]></surname>
<given-names><![CDATA[Alejandra]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carrillo Quiroga]]></surname>
<given-names><![CDATA[Perla]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Suárez- Domínguez]]></surname>
<given-names><![CDATA[Edgardo Jonathan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Tamaulipas Facultad de Arquitectura, Diseño y Urbanismo ]]></institution>
<addr-line><![CDATA[ Tamaulipas]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Tamaulipas Facultad de Arquitectura, Diseño y Urbanismo ]]></institution>
<addr-line><![CDATA[ Tamaulipas]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Tamaulipas Facultad de Arquitectura, Diseño y Urbanismo ]]></institution>
<addr-line><![CDATA[ Tamaulipas]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<volume>8</volume>
<numero>16</numero>
<fpage>147</fpage>
<lpage>165</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-84372024000200103&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-84372024000200103&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-84372024000200103&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La intención de este artículo es reflexionar apreciando la composición gráfica como el principal factor que regula la relación entre el diseño y la comunicación. Las microrreacciones pueden darnos una orientación sobre la aceptación que tiene el usuario de los contenidos de infografías digitales, así como evaluar la coherencia de la infografía con su nombre, su objetivo, y la autoría o la institución que se responsabiliza del contenido. En este estudio se explora el proceso de comunicación visual en la infografía digital, considerado como proceso semiótico mediante el cual se produce significado. El objetivo es analizar infografías publicadas en internet como casos de estudio, para identificar si cumplen con los elementos de comunicación visual que, a su vez, deriven en la comprensión de información. Se emplea un método cualitativo y tres técnicas de recolección de datos: análisis de casos de estudio, observación de microrreacciones en 10 usuarios en un laboratorio de Eye Tracking y grupos de enfoque para la identificación de vectores de comunicación visual y diseño en infografías digitales. Se concluye que la comunicación visual, en la producción de objetos gráficos que se dirigen a grupos específicos de audiencia, debe ser estrictamente intencional para alcanzar el propósito para el que éstos han sido diseñados, aun cuando se presenta un porcentaje de transmisión de información en aquellos que no poseen una composición gráfica adecuada.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The intention of this article is to reflect by appreciating graphic composition as the main factor that regulates the relationship between design and communication. Microreactions can give us guidance on the user's acceptance of the content of digital infographics, as well as help us evaluate the coherence of the infographic with its name, its objective, and the authorship or the institution that is responsible for the content. This study explores the process of visual communication in digital infographics, considered as a semiotic process through which meaning is produced. The objective is to analyze infographics published on the Internet as case studies, to identify if they comply with the elements of visual communication that, in turn, lead to the understanding of information. A qualitative method and three data collection techniques were used: case study analysis, observation of microreactions in 10 users in an Eye Tracking laboratory and focus groups for the identification of visual communication vectors and design in digital infographics. It is concluded that visual communication, in the production of graphic objects that are aimed at specific audience groups, must be strictly intentional to achieve the purpose for which they have been designed, even when a percentage of information transmission is presented in those that do not have an adequate graphic composition.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Comunicación visual]]></kwd>
<kwd lng="es"><![CDATA[diseño gráfico]]></kwd>
<kwd lng="es"><![CDATA[infografía digital]]></kwd>
<kwd lng="en"><![CDATA[Visual communication]]></kwd>
<kwd lng="en"><![CDATA[graphic design]]></kwd>
<kwd lng="en"><![CDATA[digital infographic]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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