<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-8437</journal-id>
<journal-title><![CDATA[Zincografía]]></journal-title>
<abbrev-journal-title><![CDATA[Zincografía]]></abbrev-journal-title>
<issn>2448-8437</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Arte. Arquitectura y Diseño]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-84372022000100005</article-id>
<article-id pub-id-type="doi">10.32870/zcr.v6i11.120</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Registro discursivo gráfico en las fachadas patrimoniales de Tampico, México, 1901 a 1938]]></article-title>
<article-title xml:lang="en"><![CDATA[Graphic discursive register in the patrimonial facades of Tampico, Mexico, 1901 to 1938]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lozano Castro]]></surname>
<given-names><![CDATA[Rebeca Isadora]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Leija Román]]></surname>
<given-names><![CDATA[David Alonso]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Montes Rojas]]></surname>
<given-names><![CDATA[Ma. Luisa]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Tamaulipas Facultad de Arquitectura Diseño y Urbanismo ]]></institution>
<addr-line><![CDATA[ Tamaulipas]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Tamaulipas Facultad de Arquitectura Diseño y Urbanismo ]]></institution>
<addr-line><![CDATA[ Tamaulipas]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Tamaulipas Facultad de Arquitectura Diseño y Urbanismo ]]></institution>
<addr-line><![CDATA[ Tamaulipas]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<volume>6</volume>
<numero>11</numero>
<fpage>5</fpage>
<lpage>30</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-84372022000100005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-84372022000100005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-84372022000100005&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Un problema endémico de algunas ciudades es la falta de conciencia social por el valor patrimonial y cultural que representan las edificaciones históricas como testimonios tangibles de la memoria de las ciudades. A partir de la observación de fachadas con elementos gráficos visibles e integrados al entorno edificado de Tampico, Tamaulipas, México, y de la ausencia de un instrumento reflexivo-crítico del legado tangible de las inscripciones visibles en fachadas historiográficas derivadas de aspectos históricos, socioculturales y económicos, se aborda la significación de testimonios gráficos inscriptos en 75 objetos de forma descriptiva y cuantitativa, al tiempo que se estudian las características y los patrones tipológicos discursivos de época y vida, delimitados en la temporalidad del auge petrolero y comercial de 1911 a 1938 en la zona. Se analizan registros gráficos y datos informativos con características tipológicas formales y sociodiscursivas a nivel gráfico como aspectos relevantes para la significación de la memoria histórica patrimonial de edificaciones como legado cultural, social e histórico de la principal ciudad al sur del estado de Tamaulipas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract An endemic problem in some cities is the lack of social awareness of the heritage and cultural value that historic buildings represent as tangible testimonies of the memory of cities. From the observation of facades with visible graphic elements integrated into the built environment of Tampico, Tamaulipas, Mexico, and the absence of a reflexive-critical instrument of the tangible legacy of the visible inscriptions on historiographical facades derived from historical, sociocultural and economics, the meaning of graphic testimonies inscribed in 75 objects is addressed in a descriptive and quantitative way, while the characteristics and discursive typological patterns of time and life are studied, delimited in the temporality of the oil and commercial boom from 1911 to 1938 in area. Graphic records and informative data are analyzed with formal and socio-discursive typological characteristics at a graphic level as relevant aspects for the significance of the historical heritage memory of buildings as a cultural, social and historical legacy of the main city in the south of the state of Tamaulipas.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Historiografía]]></kwd>
<kwd lng="es"><![CDATA[comunicación]]></kwd>
<kwd lng="es"><![CDATA[diseño gráfico]]></kwd>
<kwd lng="es"><![CDATA[arquitectura]]></kwd>
<kwd lng="es"><![CDATA[patrimonio]]></kwd>
<kwd lng="en"><![CDATA[Historiography]]></kwd>
<kwd lng="en"><![CDATA[communication]]></kwd>
<kwd lng="en"><![CDATA[graphic design]]></kwd>
<kwd lng="en"><![CDATA[architecture]]></kwd>
<kwd lng="en"><![CDATA[heritage]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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