<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-8437</journal-id>
<journal-title><![CDATA[Zincografía]]></journal-title>
<abbrev-journal-title><![CDATA[Zincografía]]></abbrev-journal-title>
<issn>2448-8437</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Arte. Arquitectura y Diseño]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-84372021000100039</article-id>
<article-id pub-id-type="doi">10.32870/zcr.v0i9.90</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Identificación del color con base en la nomenclatura del modelo HSB, entre profesionales del diseño en Tijuana]]></article-title>
<article-title xml:lang="en"><![CDATA[Color identification based on the HSB model nomenclature, among design professionals in Tijuana]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Torres de León]]></surname>
<given-names><![CDATA[Gloria Azucena]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Landeros Lorenzana]]></surname>
<given-names><![CDATA[Hildelisa Karina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pérez Llerenas]]></surname>
<given-names><![CDATA[Ma Teresa]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California  ]]></institution>
<addr-line><![CDATA[Tijuana Baja California]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Baja California  ]]></institution>
<addr-line><![CDATA[Tijuana Baja California]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Baja California  ]]></institution>
<addr-line><![CDATA[Tijuana Baja California]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>5</volume>
<numero>9</numero>
<fpage>39</fpage>
<lpage>57</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-84372021000100039&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-84372021000100039&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-84372021000100039&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo tiene como objetivo identificar la habilidad para relacionar la nomenclatura del modelo HSB con el color como parte del proceso de percepción, entre los profesionales ocupados en las áreas del diseño y la arquitectura en la ciudad de Tijuana. Se trata de una investigación descriptiva en la que se utilizó el método cuantitativo según Hernández, Fernández y Baptista (2010). Los resultados arrojan que en la muestra analizada, los hombres relacionan correcamente los nombres del modelo HSB con los colores utilizados en el presente estudio, con una frecuencia más alta que las mujeres.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article aims to identify the ability to relate the HSB model nomenclature with color as part of the perception process, among professionals engaged in the areas of design and architecture in the city of Tijuana. This is a descriptive research in which the quantitative method was used according to Hernández, Fernández and Baptista (2010). The results show that in the analyzed sample, men correctly relate the names of the HSB model with the colors used in the present study, with a higher frequency than women.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Modelo HSB]]></kwd>
<kwd lng="es"><![CDATA[identificación del color]]></kwd>
<kwd lng="es"><![CDATA[profesionales del diseño]]></kwd>
<kwd lng="es"><![CDATA[Tijuana]]></kwd>
<kwd lng="en"><![CDATA[HSB model]]></kwd>
<kwd lng="en"><![CDATA[color identification]]></kwd>
<kwd lng="en"><![CDATA[design professionals]]></kwd>
<kwd lng="en"><![CDATA[Tijuana]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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