<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-8437</journal-id>
<journal-title><![CDATA[Zincografía]]></journal-title>
<abbrev-journal-title><![CDATA[Zincografía]]></abbrev-journal-title>
<issn>2448-8437</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Arte. Arquitectura y Diseño]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-84372020000200062</article-id>
<article-id pub-id-type="doi">10.32870/zcr.v0i8.84</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Estrategia de trabajo para consolidar un Lexicón para el diseño gráfico]]></article-title>
<article-title xml:lang="en"><![CDATA[Work strategy to consolidate a Lexicon for graphic]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Irigoyen Morales]]></surname>
<given-names><![CDATA[León Felipe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Sonora  ]]></institution>
<addr-line><![CDATA[Hermosillo Sonora]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<volume>4</volume>
<numero>8</numero>
<fpage>62</fpage>
<lpage>77</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-84372020000200062&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-84372020000200062&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-84372020000200062&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El empleo variado e inexacto de tecnicismos propios del Diseño Gráfico ha generado problemáticas en la comunicación tanto académica como profesional. La investigación descrita en este artículo no busca restringir el uso del lenguaje disciplinar, sino apoyar la formación de diseñadores particularmente en países hispanoparlantes. Se propone el uso de un repertorio común de términos, explicado de forma clara y consolidado entre pares, con la intención de reducir, en la medida de lo posible, el número de interpretaciones de aquellos conceptos juzgados como indispensables. El esfuerzo se materializa en un documento práctico, flexible y actualizado, reflejo del amplio léxico que, de acuerdo con el consenso académico, todo diseñador debería conocer y manejar hábilmente.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The diverse and imprecise usage of Graphic Design related terms has generated many problems both in academic and professional communication. The research described in here does not pretends to restrict the use of the disciplinary language, but rather to support the higher education of designers, especially in Spanish-speaking regions. It intends to consolidate a common repertoire, clearly explained and consolidated among peers, with the intention of mitigating, as far as possible, the varied interpretations of essential concepts. This can be achieved through a practical, flexible and updated document, which integrates the broad lexicon that, according to academic consensus, every designer should know and manage proficiently.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Diseño gráfico]]></kwd>
<kwd lng="es"><![CDATA[educación superior]]></kwd>
<kwd lng="es"><![CDATA[consenso]]></kwd>
<kwd lng="es"><![CDATA[lenguaje]]></kwd>
<kwd lng="en"><![CDATA[graphic design]]></kwd>
<kwd lng="en"><![CDATA[higher education]]></kwd>
<kwd lng="en"><![CDATA[consensus]]></kwd>
<kwd lng="en"><![CDATA[language]]></kwd>
</kwd-group>
</article-meta>
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