<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-8437</journal-id>
<journal-title><![CDATA[Zincografía]]></journal-title>
<abbrev-journal-title><![CDATA[Zincografía]]></abbrev-journal-title>
<issn>2448-8437</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Arte. Arquitectura y Diseño]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-84372017000100020</article-id>
<article-id pub-id-type="doi">10.32870/zcr.v0i1.14</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La disonancia cognoscitiva en la experiencia del activismo gráfico]]></article-title>
<article-title xml:lang="en"><![CDATA[Cognitive Dissonance in the Experience of Graphic Activism]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Guzmán Lechuga]]></surname>
<given-names><![CDATA[Adolfo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Valdéz Borroel]]></surname>
<given-names><![CDATA[María del Socorro Gabriela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Coahuila Escuela de Artes Plásticas ]]></institution>
<addr-line><![CDATA[Saltillo Coahuila]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Coahuila Escuela de Artes Plásticas ]]></institution>
<addr-line><![CDATA[Saltillo Coahuila]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<volume>1</volume>
<numero>1</numero>
<fpage>20</fpage>
<lpage>39</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-84372017000100020&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-84372017000100020&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-84372017000100020&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El texto presenta los resultados del diseño cuasiexperimental realizado con alumnos de la carrera de Diseño Gráfico en la Escuela de Artes Plásticas en Saltillo, Coahuila, México. Mediante dicho diseño, se indaga si los alumnos que abordaron problemas sociales realizando activismo gráfico desarrollaron una disonancia cognoscitiva y si experimentaron un cambio de actitud. De igual modo, el texto expone los resultados cualitativos acerca de las facilidades, dificultades y aprendizajes que los estudiantes experimentaron.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This paper presents the results of a quasi-experimental design made with the students of the Graphic Design Undergraduate Degree Program in the Visual Arts School on Saltillo, Coahuila, Mexico. Through this design we look into whether the students who touched on social problems in their graphic activism developed cognitive dissonance and if they showed any change of attitudes. Likewise, the paper presents the qualitative results on the ease and difficulties and lessons that the students had.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[disonancia cognoscitiva]]></kwd>
<kwd lng="es"><![CDATA[activismo gráfico]]></kwd>
<kwd lng="en"><![CDATA[cognitive dissonance]]></kwd>
<kwd lng="en"><![CDATA[graphic activism]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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</article>
