<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-7678</journal-id>
<journal-title><![CDATA[Investigación administrativa]]></journal-title>
<abbrev-journal-title><![CDATA[Investig. adm.]]></abbrev-journal-title>
<issn>2448-7678</issn>
<publisher>
<publisher-name><![CDATA[Instituto Politécnico Nacional, Escuela Superior de Comercio y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-76782026000100103</article-id>
<article-id pub-id-type="doi">10.35426/iav55n137.04</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Determinantes de la Adopción del Comercio Electrónico en Pymes Mayoristas]]></article-title>
<article-title xml:lang="en"><![CDATA[Determinants of E-commerce Adoption in Wholesale SMEs]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Palomares Bañuelos]]></surname>
<given-names><![CDATA[Magdalena]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Piñón Howlet]]></surname>
<given-names><![CDATA[Laura Cristina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sapién Aguilar]]></surname>
<given-names><![CDATA[Alma Lilia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Chihuahua  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Chihuahua  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Chihuahua  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2026</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2026</year>
</pub-date>
<volume>55</volume>
<numero>137</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-76782026000100103&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-76782026000100103&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-76782026000100103&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo del artículo es determinar las características operacionales y de percepción digital para la adopción del comercio electrónico (CE) en pymes mayoristas. El método cuantitativo analizó a 185 pymes mayoristas en Chihuahua, México, mediante regresión logística binaria. Los resultados indican un modelo robusto (94.6% de precisión global). La adopción del CE se asocia significativamente a beneficios percibidos (Exp(B)=55.698), funciones web transaccionales (Exp(B)=43.771) y al uso de sistemas tecnológicos integrados (Exp(B)=22.019). Los hallazgos revelan que el éxito no es fortuito; este depende de una madurez organizacional y visión estratégica directiva que respalde la infraestructura tecnológica. La originalidad radica en el análisis cuantitativo de los factores de implementación tecnológica específicos para las pymes de comercio al por mayor en un contexto regional mexicano. La limitación es que la inferencia se restringe a las pymes de comercio al por mayor en la ciudad de Chihuahua.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The objective of the article is to determine the operational and digital perception characteristics for E-commerce (EC) adoption in wholesale SMEs. The quantitative method analyzed 185 wholesale SMEs in Chihuahua, Mexico, using binary logistic regression. The results indicate a robust model (94.6% global accuracy). EC adoption is significantly associated with perceived benefits (Exp(B)=55.698), transactional web functions (Exp(B)=43.771), and the use of integrated technological systems (Exp(B)=22.019). The findings reveal that success is not fortuitous; it depends on organizational maturity and a strategic managerial vision that supports technological infrastructure. The originality lies in the quantitative analysis of specific technological implementation factors for wholesale trade SMEs within a Mexican regional context. The limitation is that the inference is restricted to wholesale trade SMEs in the city of Chihuahua.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Comercio Electrónico]]></kwd>
<kwd lng="es"><![CDATA[Pymes]]></kwd>
<kwd lng="es"><![CDATA[Adopción del Comercio Electrónico]]></kwd>
<kwd lng="es"><![CDATA[Mayoristas]]></kwd>
<kwd lng="es"><![CDATA[TIC]]></kwd>
<kwd lng="en"><![CDATA[E-commerce]]></kwd>
<kwd lng="en"><![CDATA[SMEs]]></kwd>
<kwd lng="en"><![CDATA[E-commerce Adoption]]></kwd>
<kwd lng="en"><![CDATA[Wholesalers]]></kwd>
<kwd lng="en"><![CDATA[ICT]]></kwd>
</kwd-group>
</article-meta>
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<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zhuckovskaya]]></surname>
<given-names><![CDATA[I. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Yares]]></surname>
<given-names><![CDATA[O. B]]></given-names>
</name>
<name>
<surname><![CDATA[Krasnova]]></surname>
<given-names><![CDATA[M. V.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Acceleration of digitalization of trade during the pandemic: Moving toward Trade 4.0]]></article-title>
<source><![CDATA[Advances in Management]]></source>
<year>2024</year>
<volume>17</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>15-22</page-range></nlm-citation>
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</article>
