<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-7678</journal-id>
<journal-title><![CDATA[Investigación administrativa]]></journal-title>
<abbrev-journal-title><![CDATA[Investig. adm.]]></abbrev-journal-title>
<issn>2448-7678</issn>
<publisher>
<publisher-name><![CDATA[Instituto Politécnico Nacional, Escuela Superior de Comercio y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-76782025000100009</article-id>
<article-id pub-id-type="doi">10.35426/iav54n135.09</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Consumo Sustentable de la Ropa de la Generación Centennial Norteamérica]]></article-title>
<article-title xml:lang="en"><![CDATA[Sustainable Clothing Consumption of the North American Centennial Generation]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Peña Estudillo]]></surname>
<given-names><![CDATA[Linda Lizett]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carrillo Viramontes]]></surname>
<given-names><![CDATA[José Antonio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Conraud Koellner]]></surname>
<given-names><![CDATA[Eva]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guanajuato  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Guanajuato  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Guanajuato  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<volume>54</volume>
<numero>135</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-76782025000100009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-76782025000100009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-76782025000100009&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de esta investigación es conocer los factores más relevantes de la generación centennial para el consumo sustentable de la ropa en Norteamérica en un ámbito universitario durante el año 2024. El método estadístico utilizado fue modelización mediante la técnica de regresión simple, con una muestra de 567 jóvenes Centennial. Los resultados validan la hipótesis 1; que es, pese a diferencias de idioma y país, los Centennials muestran patrones de consumo similares. La relevancia de los hallazgos identifica los factores específicos de modelos de consumo su sustentables en un ámbito de moda para la generación centennial en México, Canadá y Estados Unidos. Este trabajo posee la originalidad de estar incursionando en un estudio cuantitativo temas principalmente estudiados con enfoque cualitativo. Como limitación, los hallazgos no se pueden generalizar sin ampliar la muestra.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  The objective of this research is to identify the most relevant factors of the Centennial generation regarding sustainable clothing consumption in North America within a university setting during the year 2024. The statistical method used was modelling through the simple regression technique, with a sample of 567 Centennial youth. The results validate Hypothesis 1, which states that despite differences in language and country, Centennials exhibit similar consumption patterns. The significance of the findings lies in identifying the specific factors contributing to sustainable consumption models in the fashionindustry for the Centennial generation in Mexico, Canada, and the United States. This study is original as it explores a predominantly qualitative research topic through a quantitative approach. As a limitation, the findings cannot be generalized without expanding the sample.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Generación centennial]]></kwd>
<kwd lng="es"><![CDATA[Consumo sustentable]]></kwd>
<kwd lng="es"><![CDATA[Moda sustentable]]></kwd>
<kwd lng="en"><![CDATA[Generation Z]]></kwd>
<kwd lng="en"><![CDATA[Sustainable Consumption]]></kwd>
<kwd lng="en"><![CDATA[Sustainable Fashion]]></kwd>
</kwd-group>
</article-meta>
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