2448-7678
2448-7678
S2448-76782025000100007
10.35426/iav54n135.07
México
México
México
00
06
2025
00
06
2025
54
135
[
2021
29
7
7
567-73
]
[
2021
]
[
2024
1
3
3
1-16
]
[
2023
11
2
2
]
[
2022
3
2
2
79-88
]
[
2016
41
4
4
47-67
]
[
2023
51
9/10
9/10
1174-94
]
[
2024
100
1
1
1-20
]
[
2019
2019
1
1
1-8
]
[
Euromonitor International
2024
]
[
2018
47
122
122
1-20
]
[
2024
52
7/8
7/8
771-85
]
[
2002
1
1
1
45-61
]
[
2019
212
155-67
]
[
2019
8ª
]
[
2018
109-20
]
[
2021
31
1
1
1-35
]
[
2020
9
18
18
74-98
]
[
2018
29
2
2
704-22
]
[
2024
]
[
2017
45
3
3
377-401
]
[
2023
18
1
1
656-67
]
[
2016
7
1117
1117
]
[
2020
113
106484
]
[
2024
10
16
16
]
[
2020
15
3
3
37-49
]
[
2024
13
14
14
1-17
]
[
MarTech
2021
]
[
2022
7
1
1
128-35
]
[
Positive Cinema
2020
]
[
2023
24
2
2
39-51
]
[
2022
13
34
34
6-27
]
[
2017
68
465-71
]
[
2023
52
1-7
]
[
2023
69
2
2
188-96
]
[
2021
50
127
127
153-73
]
[
2022
287-92
]
[
2019
33
100823
]
[
2020
50
325-36
]
[
2019
23
1
1
1-12
]
[
2019
30
3
3
863-91
]
[
2022
65
102311
]
[
Total Retail
2024
]
[
2019
18
2
2
221-47
]
[
2019
12
2
2
48-60
]
[
2024
53
133
133
1-18
]
[
2015
91
2
2
174-81
]
[
2018
132
217-29
]
[
2023
10
2
2
2244765
]
[
2024
34
1
1
150-71
]
[
2024
77
103622
]
[
2014
78
174-84
]