<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-7678</journal-id>
<journal-title><![CDATA[Investigación administrativa]]></journal-title>
<abbrev-journal-title><![CDATA[Investig. adm.]]></abbrev-journal-title>
<issn>2448-7678</issn>
<publisher>
<publisher-name><![CDATA[Instituto Politécnico Nacional, Escuela Superior de Comercio y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-76782020000100002</article-id>
<article-id pub-id-type="doi">10.35426/iav49n125.02</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Calidad del servicio hotelero, lealtad e intención de compra]]></article-title>
<article-title xml:lang="en"><![CDATA[Hotel service quality, customer loyalty and purchase intentions]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vidrio-Barón]]></surname>
<given-names><![CDATA[Susana Berenice]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rebolledo-Mendoza]]></surname>
<given-names><![CDATA[Alma Ruth]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Galindo-Salvador]]></surname>
<given-names><![CDATA[Sandra Daniela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Colima Escuela de Mercadotecnia ]]></institution>
<addr-line><![CDATA[ Colima]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Colima Escuela de Mercadotecnia ]]></institution>
<addr-line><![CDATA[ Colima]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Colima Dirección de Extensión ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<volume>49</volume>
<numero>125</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-76782020000100002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-76782020000100002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-76782020000100002&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo es evaluar los efectos directos e indirectos de la calidad del servicio hotelero sobre la intención de compra y la lealtad del consumidor mexicano del sector hotelero de tres estrellas a través de la técnica SEM. Se hizo un pilotaje y posteriormente se aplicó una encuesta en línea en estados mexicanos seleccionados. Con los datos capturados, se llevó a cabo el análisis PLS-SEM del modelo propuesto. Entre los resultados se evidencian los efectos de la calidad del servicio y lealtad sobre la intención de compra siendo más significativa la relación indirecta sobre la intención de compra a través de la lealtad. Dentro de las limitaciones al ser una encuesta en línea y aplicarse dentro de grupos especializados, se debe contar con el permiso comunitario. La originalidad de los resultados estriba en la propuesta de un modelo integrador que involucra tres factores previamente explorados en una nueva estructura factorial.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The aim is to evaluate de direct and indirect effects of hotel quality service over purchase intentions and consumer behavior for three star hotels in selected Mexican states. Data collection involved an online survey. PLS-SEM analysis was used to validate the proposed theoretical model. Results show the direct effects of HOTELQUAL and Customer Loyalty over Purchase intention model. Findings show the strength of the indirect relationship between service quality and purchase intention through loyalty which is stronger than the direct effects. Limitations include the traveler´s time and interest in research participation as well as the communities&#8217; permits. Results are original because of the proposal of an integrated model with three previously explored factors within a new factorial structure.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Calidad del servicio]]></kwd>
<kwd lng="es"><![CDATA[lealtad]]></kwd>
<kwd lng="es"><![CDATA[intención de compra]]></kwd>
<kwd lng="es"><![CDATA[PLS-SEM]]></kwd>
<kwd lng="es"><![CDATA[M31]]></kwd>
<kwd lng="es"><![CDATA[C38]]></kwd>
<kwd lng="es"><![CDATA[C52]]></kwd>
<kwd lng="en"><![CDATA[Service quality]]></kwd>
<kwd lng="en"><![CDATA[loyalty]]></kwd>
<kwd lng="en"><![CDATA[purchase intentions]]></kwd>
<kwd lng="en"><![CDATA[PLS-SEM]]></kwd>
<kwd lng="en"><![CDATA[M31]]></kwd>
<kwd lng="en"><![CDATA[C38]]></kwd>
<kwd lng="en"><![CDATA[C52]]></kwd>
</kwd-group>
</article-meta>
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