<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-7678</journal-id>
<journal-title><![CDATA[Investigación administrativa]]></journal-title>
<abbrev-journal-title><![CDATA[Investig. adm.]]></abbrev-journal-title>
<issn>2448-7678</issn>
<publisher>
<publisher-name><![CDATA[Instituto Politécnico Nacional, Escuela Superior de Comercio y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-76782017000100004</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Responsabilidad Social en la Hotelería. Una Percepción desde el Turista de Negocios]]></article-title>
<article-title xml:lang="en"><![CDATA[Social responsibility in the hotel industry. A perception from the business tourist]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hernández Sánchez]]></surname>
<given-names><![CDATA[Alexis Ricardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vargas Martínez]]></surname>
<given-names><![CDATA[Elva Esther]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Delgado Cruz]]></surname>
<given-names><![CDATA[Alejandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez Torres]]></surname>
<given-names><![CDATA[Federico]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma del Estado de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma del Estado de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma del Estado de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Latina de América  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<volume>46</volume>
<numero>119</numero>
<fpage>0</fpage>
<lpage>0</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-76782017000100004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-76782017000100004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-76782017000100004&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo es analizar la percepción de los turistas de negocios respecto a la responsabilidad social empresarial (RSE) y consumo responsable (CR), identi&#64257;cando la asociación entre estas variables. Método: Se trata de una investigación cuantitativa, empleando pruebas estadísticas T-student, ANOVA y correlaciones para la comprobación de hipótesis. Resultados: Se evidencia que entre la RSE y la CR existen asociaciones signi&#64257;cativas y positivas, denotando la importancia de la interacción con el cliente para dar a conocer las prácticas de RSE. Limitaciones del estudio: La naturaleza transversal y el tamaño de la muestra. Originalidad: El estudio es relevante para el sector turístico como estrategia de RSE para atraer clientes con demandas alineadas por el CR. Hallazgos: La edad de los turistas y la categoría del hotel in&#64258;uyen en la percepción sobre la RSE y el CR, al encontrar que entre más jóvenes y mayor sea la categoría del hotel mejor se aprecia las variables.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: Purpose: Analyze the perception of business tourists regarding corporate social responsibility (CSR) and responsible consumption (RC), identifying the association between these variables. Method: This is a quantitative research, using statistical tests T-student, ANOVA and correlations for hypothesis testing. Results: It is evident that between CSR and RC have signi&#64257;cant and positive associations, denoting the importance of interaction with the customer to raise awareness of CSR practices. Study limitations: The transactional nature and sample size. Originality: The study is relevant to the tourism sector as a CSR strategy to attract clients with demands aligned by the RC. Findings: The age of the tourists and the category of the hotel in&#64258;uence the perception about CSR and CR, &#64257;nding that the younger and the higher the hotel category the better the variables are appreciated.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Responsabilidad social empresarial]]></kwd>
<kwd lng="es"><![CDATA[consumo responsable]]></kwd>
<kwd lng="es"><![CDATA[percepción]]></kwd>
<kwd lng="es"><![CDATA[turista de negocios]]></kwd>
<kwd lng="es"><![CDATA[hotelería]]></kwd>
<kwd lng="en"><![CDATA[Corporate social responsibility]]></kwd>
<kwd lng="en"><![CDATA[responsible consumption]]></kwd>
<kwd lng="en"><![CDATA[perception]]></kwd>
<kwd lng="en"><![CDATA[business tourist]]></kwd>
<kwd lng="en"><![CDATA[hotel]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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