<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-6655</journal-id>
<journal-title><![CDATA[Análisis económico]]></journal-title>
<abbrev-journal-title><![CDATA[Anál. econ.]]></abbrev-journal-title>
<issn>2448-6655</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma Metropolitana, Unidad Azcapotzalco, División de Ciencias Sociales y Humanidades]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-66552023000300195</article-id>
<article-id pub-id-type="doi">10.24275/uam/azc/dcsh/ae/2023v38n99/peujio</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Impacto del COVID-19 en la Industria Cinematográfica: Inversión e Innovación en los servicios de Streaming]]></article-title>
<article-title xml:lang="en"><![CDATA[Impact of COVID-19 on the Film Industry: Investment and Innovation in Streaming Services]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Peujio Fozap]]></surname>
<given-names><![CDATA[Francis Magloire]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bastiere Rocas]]></surname>
<given-names><![CDATA[Alexis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[González Pérez]]></surname>
<given-names><![CDATA[Rafael]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Monterrey Escuela de Negocios ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Monterrey  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Monterrey  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>38</volume>
<numero>99</numero>
<fpage>195</fpage>
<lpage>210</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-66552023000300195&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-66552023000300195&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-66552023000300195&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo del siguiente estudio es analizar el impacto del COVID-19 en la industria cinematográfica y se utiliza el método cualitativo clasificado como exploratorio que permite obtener resultados actualizados y poco explorados. Se encontró como ejemplo una alta preferencia por el consumo de los servicios streaming durante el periodo de estudio, indicando un fuerte crecimiento del mismo mercado e incrementando así las capacidades de consumo de los servicios streaming para los próximos años.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The following study aims to analyze the impact of COVID-19 on the film industry and the growth of streaming services. The qualitative method classified as exploratory is used to obtain updated and little-explored results. As an example, a high preference for the consumption of streaming services was found during the study period, indicating a strong growth of the same market, and thus increasing consumption capacities for the coming years.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[COVID-19]]></kwd>
<kwd lng="es"><![CDATA[Industria cinematográfica]]></kwd>
<kwd lng="es"><![CDATA[Servicios Streaming]]></kwd>
<kwd lng="en"><![CDATA[COVID-19]]></kwd>
<kwd lng="en"><![CDATA[Film industry]]></kwd>
<kwd lng="en"><![CDATA[Streaming Services]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Adgate]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Impact COVID-19 Had On The Entertainment Industry In 2020]]></article-title>
<source><![CDATA[Forbes]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="">
<collab>AT&amp;T</collab>
<article-title xml:lang=""><![CDATA[Annual Reports 2020]]></article-title>
<source><![CDATA[]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bean]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Pricing Optimization for Online Streaming Services - Towards Data Science]]></article-title>
<source><![CDATA[Medium]]></source>
<year>2019</year>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Byers]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Amazon buys MGM for $8.5 billion]]></article-title>
<source><![CDATA[NBC News]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="">
<collab>Corporate Finance Institute</collab>
<article-title xml:lang=""><![CDATA[Operating Income]]></article-title>
<source><![CDATA[]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<collab>Disney</collab>
<article-title xml:lang=""><![CDATA[Investor Relations - Stock Information, Events, Reports, Financial Information, Shareholder Information]]></article-title>
<source><![CDATA[The Walt Disney Company]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Epstein]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A vulnerable film industry feels the impact from coronavirus]]></article-title>
<source><![CDATA[Quartz]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Faughnder]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Los parques de Disney obtienen ganancias, Disney + alcanza los 116 millones de suscriptores]]></article-title>
<source><![CDATA[Los Angeles Times]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Garg]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[How does Netflix obtain the rights for streaming movies]]></article-title>
<source><![CDATA[IPleaders]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gartenberg]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Warner Bros. will return to theatrical releases in 2022, ending its HBO Max experiment]]></article-title>
<source><![CDATA[The Verge]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Garsd]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Universal, banking on home audiences, to stream movie releases]]></article-title>
<source><![CDATA[Marketplace]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gutiérrez]]></surname>
<given-names><![CDATA[A. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Todos quieren &#8216;rebanada&#8217;: COVID acelera la &#8216;guerra del streaming&#8217;]]></article-title>
<source><![CDATA[El Financiero]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Haselton]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Warner Bros. will launch every 2021 movie on HBO Max at the same time they hit theaters]]></article-title>
<source><![CDATA[CNBC]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hayes]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[ViacomCBS Reports Q3 Streaming Growth But Subdued Overall Results; CEO Bob Bakish Says Release Windows Will Continue To Vary, Ad Revenue Hit By Supply Chain Issues - Update]]></article-title>
<source><![CDATA[Deadline]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hosch]]></surname>
<given-names><![CDATA[W. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Netflix | Founders, History, Programming, &amp; Facts. Encyclopedia Britannica]]></article-title>
<source><![CDATA[]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kafka]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Why Netflix is suddenly losing subscribers]]></article-title>
<source><![CDATA[]]></source>
<year>2022</year>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Klebnikov]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Netflix la acción con peor rendimiento del S&amp;P 500 al desplomarse más del 60% en 2022]]></article-title>
<source><![CDATA[Forbes Colombia]]></source>
<year>2022</year>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kshetri]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[COVID-19 Meets Big Tech. EIC&#8217;S MESSAGE]]></article-title>
<source><![CDATA[]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lang]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Donnelly]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[James Bond Film &#8216;No Time to Die&#8217; Explored $600 Million Sale to Streaming Services]]></article-title>
<source><![CDATA[Variety]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Martínez]]></surname>
<given-names><![CDATA[J. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[¿Quiénes dominan el «streaming» en el mundo?]]></article-title>
<source><![CDATA[CNN]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McClintock]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8216;Mulan&#8217; Heads for Disney+ in the U.S. and Other Select Countries at Premium Price]]></article-title>
<source><![CDATA[The Hollywood Reporter]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mejía]]></surname>
<given-names><![CDATA[J. V.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Sobre la investigación cualitativa. Nuevos conceptos y campos de desarrollo]]></article-title>
<source><![CDATA[ResearchGate]]></source>
<year>2014</year>
<numero>13</numero>
<issue>13</issue>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<collab>Netflix</collab>
<article-title xml:lang=""><![CDATA[Netflix - Financials - Quarterly Earnings]]></article-title>
<source><![CDATA[Netflix Investors]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Notte]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[5 Streaming Services Making the Movies Irrelevant- Documento - Gale Academic OneFile]]></article-title>
<source><![CDATA[Gale Academic Onefile]]></source>
<year>2013</year>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Palmeri]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Disney posts surprise profit, streaming subscriptions surge]]></article-title>
<source><![CDATA[HT Tech]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Peters]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Disney+ Rebounds As Service Hits 116 Million Subscribers]]></article-title>
<source><![CDATA[Decider]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="">
<collab>Primicias</collab>
<article-title xml:lang=""><![CDATA[Plataformas de streaming: la industria que creció 75% en 2020]]></article-title>
<source><![CDATA[]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<collab>Research and Markets</collab>
<article-title xml:lang=""><![CDATA[Global Video Streaming Market Forecast to Reach USD 184.3 Billion by 2027, Registering a CAGR of 20.4% - ResearchAndMarkets.com]]></article-title>
<source><![CDATA[Business Wire]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Reilly]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A Guide to All the New Streaming Services That Want Your Money]]></article-title>
<source><![CDATA[Vulture]]></source>
<year>2019</year>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<collab>Secretaría de Cultura</collab>
<article-title xml:lang=""><![CDATA[El Imcine presenta el Anuario Estadístico de Cine Mexicano 2020]]></article-title>
<source><![CDATA[Gobierno de México]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Scott]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Paramount Is Making More Money Selling Off Their New Movies Than Putting Them in Theaters]]></article-title>
<source><![CDATA[Movieweb]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sherman]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Streaming video no longer impresses investors, so media companies need a next act]]></article-title>
<source><![CDATA[]]></source>
<year>2022</year>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sherman]]></surname>
<given-names><![CDATA[B. N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Five ways the virus has changed Netflix]]></article-title>
<source><![CDATA[BBC News]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Spencer]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[How Many Subscribers Do Netflix, Disney+ and the Rest of the Streaming Services Have?]]></article-title>
<source><![CDATA[Newsweek]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="">
<collab>Statista</collab>
<article-title xml:lang=""><![CDATA[Netflix en México: cifras clave 2021]]></article-title>
<source><![CDATA[]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="">
<collab>Statista</collab>
<article-title xml:lang=""><![CDATA[Ingresos anuales de la productora Walt Disney 2012-2020]]></article-title>
<source><![CDATA[]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="">
<collab>Statista</collab>
<article-title xml:lang=""><![CDATA[Video Streaming (SVoD) - Worldwide]]></article-title>
<source><![CDATA[]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Szalai]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Studio Profit Report: Netflix Reigns, Paramount and Sony Gain]]></article-title>
<source><![CDATA[The Hollywood Reporter]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wallach]]></surname>
<given-names><![CDATA[O.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Which Streaming Service Has the Most Subscriptions?]]></article-title>
<source><![CDATA[Visual Capitalist]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="journal">
<collab>What Hi-Fi?</collab>
<article-title xml:lang=""><![CDATA[Netflix signs exclusive rights to all Sony&#8217;s upcoming films]]></article-title>
<source><![CDATA[Whathifi]]></source>
<year>2021</year>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
