<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-654X</journal-id>
<journal-title><![CDATA[Estudios de Asia y África]]></journal-title>
<abbrev-journal-title><![CDATA[Estud. Asia Áfr.]]></abbrev-journal-title>
<issn>2448-654X</issn>
<publisher>
<publisher-name><![CDATA[El Colegio de México A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-654X2024000300025</article-id>
<article-id pub-id-type="doi">10.24201/eaa.v59i3.2959</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La política de seducción: un marco interpretativo para el estudio de la violencia digital israelí en Instagram]]></article-title>
<article-title xml:lang="en"><![CDATA[Politics of Seduction: An Interpretive Framework for the Study of Israeli Digital Violence on Instagram]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Garduño García]]></surname>
<given-names><![CDATA[Moisés]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México Facultad de Ciencias Políticas y Sociales ]]></institution>
<addr-line><![CDATA[Ciudad de México ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<volume>59</volume>
<numero>3</numero>
<fpage>25</fpage>
<lpage>49</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-654X2024000300025&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-654X2024000300025&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-654X2024000300025&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Se propone un marco interpretativo para estudiar la manera en que Israel intenta crear capacidad de asombro en audiencias globales a través de redes sociales en lo que defino como política de seducción. La evidencia se tomó de 20 reels de Instagram de la cuenta @nataliafadeev, que presenta a una cosplayer, influencer de armas y reservista de las Fuerzas de Defensa de Israel que ha construido un discurso en el que el militarismo israelí se representa como un producto consumible y sexualizado, y como una práctica de banalización de la violencia. Los resultados revelan cómo esta visualidad emergente es una herramienta que publicita el relato dominante de la ocupación israelí de Palestina en las plataformas digitales, mientras fetichiza la cultura palestina.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: An interpretive framework is proposed to study how Israel is seeking to create capacity for wonder in global audiences through social networks in what this paper defines as the politics of seduction. Evidence is drawn from 20 Instagram Reels from the @nataliafadeev account, featuring a cosplayer, weapons influencer and Israeli Defense Forces reservist who has built a discourse that represents Israeli militarism as a consumable and sexualized product, and as a means of trivializing violence. The findings show how this new visuality is a tool that publicizes the dominant narrative of the Israeli occupation of Palestine on digital platforms, while at the time fetishizing Palestinian culture.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[asabiyya digital]]></kwd>
<kwd lng="es"><![CDATA[capitalismo digital]]></kwd>
<kwd lng="es"><![CDATA[hipersexualización]]></kwd>
<kwd lng="es"><![CDATA[banalización de la violencia]]></kwd>
<kwd lng="es"><![CDATA[militainment]]></kwd>
<kwd lng="en"><![CDATA[digital asabiyya]]></kwd>
<kwd lng="en"><![CDATA[digital capitalism]]></kwd>
<kwd lng="en"><![CDATA[hyper-sexualization]]></kwd>
<kwd lng="en"><![CDATA[trivialization of violence]]></kwd>
<kwd lng="en"><![CDATA[militainment]]></kwd>
</kwd-group>
</article-meta>
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