<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-6442</journal-id>
<journal-title><![CDATA[Estudios sociológicos]]></journal-title>
<abbrev-journal-title><![CDATA[Estud. sociol]]></abbrev-journal-title>
<issn>2448-6442</issn>
<publisher>
<publisher-name><![CDATA[El Colegio de México A.C., Centro de Estudios Sociológicos]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-64422021000300793</article-id>
<article-id pub-id-type="doi">10.24201/es.2021v39n117.1996</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[¿El nuevo espíritu del capitalismo? Análisis de los discursos de Empresas Arauco y CMPC (2003-2018)]]></article-title>
<article-title xml:lang="en"><![CDATA[A New Spirit of Capitalism? A Critical Content Analysis of the Discourses of Empresas Arauco and cmpc (2003-2018)]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cuevas Valenzuela]]></surname>
<given-names><![CDATA[Hernán]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Grosser]]></surname>
<given-names><![CDATA[Günter]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Austral de Chile  ]]></institution>
<addr-line><![CDATA[Valdivia ]]></addr-line>
<country>Chile</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Concepción  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<volume>39</volume>
<numero>117</numero>
<fpage>793</fpage>
<lpage>829</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-64422021000300793&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-64422021000300793&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-64422021000300793&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Este artículo presenta un estudio del discurso sobre el desarrollo de los dos principales conglomerados de empresas del sector forestal chileno, la Compañía Manufacturera de Papeles y Cartones (CMPC) y Empresas Arauco (Arauco, S.A.). Nuestro objetivo es describir el discurso legitimatorio del sector forestal y sus operaciones ideológicas a partir de la estructura, significado y transformación del concepto de desarrollo. Los documentos muestran el interés de las empresas por aumentar su legitimidad social para asegurar su continuidad. El concepto desarrollo sustentable permite articular discursivamente el desarrollo económico y la actividad productiva con el desarrollo social y el equilibrio ambiental, ocultando y/o redefiniendo sus tensiones. Sobre la base del análisis crítico del contenido del discurso de las empresas, concluimos que las empresas construyen discursivamente una representación del desarrollo como desarrollo sustentable y, en menor medida, como creación de valor compartido.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This article presents a study of the discourse on the development of the two main business conglomerates in the Chilean forestry sector, the Paper and Cardboard Manufacturing Company (CMPC) and Empresas Arauco (Arauco). Our objective is to describe the discourse to legitimize the forestry sector and its ideological operations based on the structure, meaning and transformation of the concept of development. The documents show the interest of the firms in increasing their social legitimacy to ensure their continuity. The concept of sustainable development makes it possible to discursively link economic development and productive activity with social development and environmental balance, thereby concealing and/or redefining their tensions. Based on a critical content analysis of the discourse of these firms, we conclude that they discursively construct a representation of development as sustainable development and, to a lesser extent, as the creation of shared value.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[sector forestal]]></kwd>
<kwd lng="es"><![CDATA[Chile]]></kwd>
<kwd lng="es"><![CDATA[desarrollo]]></kwd>
<kwd lng="es"><![CDATA[ideología]]></kwd>
<kwd lng="es"><![CDATA[análisis del discurso]]></kwd>
<kwd lng="es"><![CDATA[análisis de contenido]]></kwd>
<kwd lng="en"><![CDATA[forestry sector]]></kwd>
<kwd lng="en"><![CDATA[Chile]]></kwd>
<kwd lng="en"><![CDATA[development]]></kwd>
<kwd lng="en"><![CDATA[ideology]]></kwd>
<kwd lng="en"><![CDATA[discourse analysis]]></kwd>
<kwd lng="en"><![CDATA[content analysis]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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