<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-6442</journal-id>
<journal-title><![CDATA[Estudios sociológicos]]></journal-title>
<abbrev-journal-title><![CDATA[Estud. sociol]]></abbrev-journal-title>
<issn>2448-6442</issn>
<publisher>
<publisher-name><![CDATA[El Colegio de México A.C., Centro de Estudios Sociológicos]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-64422016000100085</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Mujeres en la prensa deportiva brasileña: imágenes y palabras]]></article-title>
<article-title xml:lang="en"><![CDATA[Women athletes in Brazilian sports media: images and words]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Romero]]></surname>
<given-names><![CDATA[Elaine]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Barbosa Pereira]]></surname>
<given-names><![CDATA[Erik Giuseppe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Freitas Miragaya]]></surname>
<given-names><![CDATA[Ana Maria de]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Barsaglini Sampaio Sant&#8217;anna]]></surname>
<given-names><![CDATA[Karen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Andreu]]></surname>
<given-names><![CDATA[Fátima]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal do Rio de Janeiro  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Federal do Rio de Janeiro  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidade Estácio de Sá  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidade Federal do Rio de Janeiro  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2016</year>
</pub-date>
<volume>34</volume>
<numero>100</numero>
<fpage>85</fpage>
<lpage>106</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-64422016000100085&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-64422016000100085&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-64422016000100085&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objeto de este estudio fue analizar el trato que dan los medios de comunicación social brasileños a los atletas de ambos sexos en los grandes eventos deportivos. Método: analizamos 36 fotos publicadas en el periódico O Globo durante el año 2010. Resultados y discusión: se reveló el aumento de la visibilidad del rostro femenino, en comparación con lo que fue constatado por Romero y Pereira (2008); el voleibol y el atletismo fueron las modalidades con mayor número de inserciones en los medios de comunicación social de deportes; el ángulo de captura de las fotos sugiere un cambio de postura de los medios. Asimismo se destaca la cualidad atlética femenina, pero con indicios de una exhibición del cuerpo saludable; las fotos masculinas enfocan la plástica de los movimientos y los valores de las cualidades físicas; las fotos de atletas negras fueron escasas si se comparan con las de atletas de tez clara; las mujeres en movimiento no son retratadas despeinadas o sudadas, a diferencia de los hombres. Conclusiones: la cobertura periodística, aunque hubiera otorgado visibilidad a la mujer, carece del debido reconocimiento a su desempeño atlético y a los valores físicos, haciéndonos inferir que los medios de comunicación social de deportes siguen reproduciendo las desigualdades de género.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The objective of this study was to analyze how the Brazilian media treated both male and female athletes in sports mega-events. Methods: 36 photographs published in the newspaper O Globo (The Globe) during 2010 were analyzed. Results and discussion: increase in the visibility of the female face differently from what had been verified by Romero and Pereira (2008); volleyball and track and field had the greatest number of insertions in sports media; the angle from which the photos were taken suggests a change in the media perspective: feminine athletic quality was highlighted, but with evidence of exhibition of a healthy body; the photos of male athletes focused on the plasticity of movement and on the physical qualities; the photos of black female athletes were very few if compared against the photos of white female athletes; women in movement were not photographed if their hair was not well-arranged or if they were sweating, differently from the male athletes. Conclusion: although Brazilian sports media gave more visibility to female athletes, it still failed to acknowledge their athletic performance and physical qualities, making us believe that sports media continues to reproduce gender inequalities.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[género]]></kwd>
<kwd lng="es"><![CDATA[mujeres]]></kwd>
<kwd lng="es"><![CDATA[prensa deportiva brasileña]]></kwd>
<kwd lng="es"><![CDATA[análisis de imágenes y de contenido]]></kwd>
<kwd lng="en"><![CDATA[gender]]></kwd>
<kwd lng="en"><![CDATA[women]]></kwd>
<kwd lng="en"><![CDATA[Brazilian sports media]]></kwd>
<kwd lng="en"><![CDATA[analysis of images and content]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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