<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-6388</journal-id>
<journal-title><![CDATA[Trascender, contabilidad y gestión]]></journal-title>
<abbrev-journal-title><![CDATA[Trascender contab. gest.]]></abbrev-journal-title>
<issn>2448-6388</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Sonora, División de Ciencias Económicas y Administrativas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-63882022000200003</article-id>
<article-id pub-id-type="doi">10.36791/tcg.v8i20.160</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La competencia comunicativa intercultural como herramienta de apoyo en la negociación internacional]]></article-title>
<article-title xml:lang="en"><![CDATA[Intercultural communicative competence, as a support tool in international negotiation]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rueda Gómez]]></surname>
<given-names><![CDATA[Nini Johana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez Lozano]]></surname>
<given-names><![CDATA[Consuelo Patricia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Río Contreras]]></surname>
<given-names><![CDATA[José Miguel del]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de San Luis Potosí Facultad de Ciencias de la Comunicación ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de San Luis Potosí Facultad de Ciencias de la Comunicación ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de San Luis Potosí Facultad de Contaduría y Administración ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2022</year>
</pub-date>
<volume>7</volume>
<numero>20</numero>
<fpage>3</fpage>
<lpage>33</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-63882022000200003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-63882022000200003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-63882022000200003&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La Competencia Comunicativa Intercultural (CCI), se entiende a partir de su modelo tridimensional: la conciencia, la sensibilidad y la efectividad intercultural. En este artículo se describe y analiza la competencia en los sujetos responsables del acto de negociación internacional en las Pequeñas y Medianas empresas con experiencia en exportación de la industria de alimentos, ubicadas en el estado de San Luis Potosí, México. De acuerdo con la Secretaría de Desarrollo Económico, del estado, al año 2019 el número total de organizaciones con las características enunciadas son un total de siete, de las cuales tres aceptaron participar de esta investigación. Se optó por un enfoque mixto predominantemente cualitativo, de diseño descriptivo a partir del método de estudio de caso. Se aplicaron dos instrumentos con una escala tipo Likert de 40 ítems y una entrevista semiestructurada. Algunos de los resultados obtenidos indican: que existe una directa relación entre la experiencia multicultural con el nivel de CCI y que la dimensión de mayor desarrollo entre los empresarios fue la sensibilidad intercultural.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The Intercultural Communicative Competence - ICC, is understood from its three-dimensional model: awareness, sensitivity and intercultural effectiveness duly. In the development of this article, we seek to describe and analyze the aforementioned competition, in the subjects responsible for the act of international negotiation in small and medium enterprises with export experience in the food industry, located in the state of San Luis Potosí. According to the Secretary of Economic Development, of the state, as of 2019 the total number of organizations with the aforementioned characteristics is a total of 7, of which 3 agreed to participate in this investigation. A predominantly qualitative mixed approach was chosen, with a descriptive design based on the case study method. Two instruments were applied: a 40-item Likert-type scale and a semi-structured interview. Some of the results obtained indicate: that there is a direct relationship between the multicultural experience with the level of CCI and that the dimension of greatest development among the entrepreneurs was that of intercultural sensitivity.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[comunicación intercultural]]></kwd>
<kwd lng="es"><![CDATA[competencia comunicativa]]></kwd>
<kwd lng="es"><![CDATA[negociación internacional]]></kwd>
<kwd lng="es"><![CDATA[F13. Política comercial; protección; promoción; negociaciones comerciales; organizaciones internacionales]]></kwd>
<kwd lng="es"><![CDATA[L21. Objetivos de negocio de la empresa]]></kwd>
<kwd lng="en"><![CDATA[intercultural communication]]></kwd>
<kwd lng="en"><![CDATA[communicative competence]]></kwd>
<kwd lng="en"><![CDATA[international negotiation]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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