<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-6019</journal-id>
<journal-title><![CDATA[Connotas. Revista de crítica y teoría literarias]]></journal-title>
<abbrev-journal-title><![CDATA[Connotas. Rev. crit. teór. lit.]]></abbrev-journal-title>
<issn>2448-6019</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Sonora, Departamento de Letras y Lingüística]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-60192022000200035</article-id>
<article-id pub-id-type="doi">10.36798/critlit.v0i25.447</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Fernanda Melchor y el mercado editorial de la literatura de entretenimiento]]></article-title>
<article-title xml:lang="en"><![CDATA[Fernanda Melchor and the publishing market of entertainment literature]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Serrato]]></surname>
<given-names><![CDATA[José Eduardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México Instituto de Investigaciones Filológicas ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<numero>25</numero>
<fpage>35</fpage>
<lpage>60</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-60192022000200035&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-60192022000200035&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-60192022000200035&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: En este trabajo se estudia la manera en que la industria del entretenimiento controla el mercado editorial a través de nichos de mercado, los cuales son disfrazados por medio de un discurso cultural que relaciona la obra promovida con la literatura del boom latinoamericano. Al hacer un análisis de la ideología de estos nichos de mercado encontramos que se explota el morbo del lector(a) por medio de ficciones pornofeministas. Este tipo de literatura fomenta el mercado de la pornomisieria y el consumo de estereotipos machistas que banalizan la problemática de la violencia de género.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This paper studies the way in which the entertainment industry controls the publishing market through market niches, which are disguised through a cultural discourse that relates the promoted work to the literature of the Latin American boom. When analyzing the ideology of these market niches, we find that the reader&#8217;s morbidity is exploited through pornofeminist fictions. This type of literature promotes the poverty porn market and the consumption of sexist stereotypes that denigrate the problem of gender violence.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[industria del entretenimiento]]></kwd>
<kwd lng="es"><![CDATA[mercados editoriales]]></kwd>
<kwd lng="es"><![CDATA[nichos de mercado]]></kwd>
<kwd lng="es"><![CDATA[pornomiseria]]></kwd>
<kwd lng="es"><![CDATA[estereotipos patriarcales]]></kwd>
<kwd lng="en"><![CDATA[entertainment industry]]></kwd>
<kwd lng="en"><![CDATA[publishing markets]]></kwd>
<kwd lng="en"><![CDATA[market niches]]></kwd>
<kwd lng="en"><![CDATA[poverty porn]]></kwd>
<kwd lng="en"><![CDATA[patriarchal stereotypes]]></kwd>
</kwd-group>
</article-meta>
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