<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-4911</journal-id>
<journal-title><![CDATA[Revista mexicana de opinión pública]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. opinión pública]]></abbrev-journal-title>
<issn>2448-4911</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-49112026000100183</article-id>
<article-id pub-id-type="doi">10.22201/fcpys.24484911e.2026.40.93027</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Las mañaneras en la transición presidencial AMLO - Claudia Sheinbaum]]></article-title>
<article-title xml:lang="en"><![CDATA[Presidential Morning Conferences (&#8220;Mañaneras&#8221;) in the Transition from AMLO to Claudia Sheinbaum]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salgado Andrade]]></surname>
<given-names><![CDATA[Eva]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México Lingüística Hispánica ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2026</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2026</year>
</pub-date>
<numero>40</numero>
<fpage>183</fpage>
<lpage>206</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-49112026000100183&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-49112026000100183&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-49112026000100183&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo analiza la función discursiva y la transformación de las mañaneras, durante la transición entre Andrés Manuel López Obrador y Claudia Sheinbaum en México, entre abril de 2024 y marzo de 2025. El objetivo es examinar cómo las mañaneras configuran estrategias de comunicación política e inciden en la construcción de la opinión pública. El estudio se apoya en un corpus, acotado pero relevante, conformado por los títulos de las conferencias presidenciales, publicados en los canales de YouTube. Con un marco teórico-metodológico que combina semiótica social, etnografía de la comunicación y análisis del discurso, se describen las características discursivas predominantes en los títulos, y se comparan actos de habla y acciones discursivas construidas. Los resultados muestran que, en un contexto marcado por embates persistentes de la oposición, López Obrador asegura la continuidad de su liderazgo. A su vez, pese a desafíos como la anunciada reforma al Poder Judicial, el combate a la violencia y las constantes amenazas de Donald Trump, la nueva presidenta privilegia la soberanía, la modernización, la inclusión y la ampliación de derechos para mujeres y pueblos originarios. Se concluye que las mañaneras funcionan como discursos multimodales que inciden en la agenda pública y la legitimidad gubernamental.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article examines the discursive transition in the press conferences of Andrés Manuel López Obrador and Claudia Sheinbaum in Mexico between April 2024 and March 2025, with the aim of identifying continuities and transformations in presidential communication as a practice of power and political legitimation. The study seeks to determine which semiotic and discursive features characterize the mañaneras of both presidents during the transition period, and how these features reflect the new administration&#8217;s adaptation to the communicative model established by its predecessor. Drawing on social semiotics, the ethnography of communication, and discourse analysis, the research is based on a concise, yet significant corpus composed of the titles of presidential conferences published on their official YouTube channels. The article describes the semiotic characteristics of the conferences, the predominant discursive features of the titles, and compares the speech acts and discursive actions identified. The results show that, in a context of persistent opposition, the political movement initiated by López Obrador sustains its continuity under Sheinbaum, who, despite challenges such as judicial reform and violence, emphasizes sovereignty, modernization, inclusion, and the expansion of rights. The mañaneras are confirmed as a fundamental discursive genre in Mexican politics and a central instrument of governmental legitimation.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Mañaneras]]></kwd>
<kwd lng="es"><![CDATA[discurso político]]></kwd>
<kwd lng="es"><![CDATA[transición presidencial]]></kwd>
<kwd lng="es"><![CDATA[AMLO]]></kwd>
<kwd lng="es"><![CDATA[Claudia Sheinbaum]]></kwd>
<kwd lng="es"><![CDATA[análisis del discurso]]></kwd>
<kwd lng="en"><![CDATA[Mañaneras (Presidential Morning Conferences)]]></kwd>
<kwd lng="en"><![CDATA[Political Discourse]]></kwd>
<kwd lng="en"><![CDATA[Presidential Transition]]></kwd>
<kwd lng="en"><![CDATA[AMLO]]></kwd>
<kwd lng="en"><![CDATA[Claudia Sheinbaum]]></kwd>
<kwd lng="en"><![CDATA[Discourse Analysis]]></kwd>
</kwd-group>
</article-meta>
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