<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-4911</journal-id>
<journal-title><![CDATA[Revista mexicana de opinión pública]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. opinión pública]]></abbrev-journal-title>
<issn>2448-4911</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-49112026000100107</article-id>
<article-id pub-id-type="doi">10.22201/fcpys.24484911e.2026.40.93015</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Narrativas políticas, estrategias de comunicación y populismo en las elecciones del Poder Judicial en México 2025]]></article-title>
<article-title xml:lang="en"><![CDATA[Political Narratives, Communication Strategies, and Populism in the 2025 Mexican Judicial Elections]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rivera Magos]]></surname>
<given-names><![CDATA[Sergio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[González Pureco]]></surname>
<given-names><![CDATA[Gabriela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Rey Juan Carlos  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Querétaro  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2026</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2026</year>
</pub-date>
<numero>40</numero>
<fpage>107</fpage>
<lpage>132</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-49112026000100107&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-49112026000100107&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-49112026000100107&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo examina las narrativas políticas, las estrategias de comunicación y la presencia de recursos populistas en torno a la inédita elección del Poder Judicial en México en 2025. A partir de un enfoque cualitativo que articula análisis textual, análisis de contenido y revisión documental, se analizan tres momentos: (1) los discursos de Andrés Manuel López Obrador y Claudia Sheinbaum durante la transición presidencial, (2) los mensajes de Sheinbaum previos y posteriores a la jornada electoral, y (3) las campañas digitales de las y los nueve ministros electos. Los resultados muestran que la narrativa populista funcionó como eje legitimador del proceso: en AMLO mediante un discurso confrontativo, moralizante y antiélite, y en Sheinbaum mediante un estilo más técnico y pedagógico que culminó en un relato de ruptura histórica frente al antiguo Poder Judicial. Asimismo, el estudio evidencia que la comunicación de campaña tuvo un papel marginal frente al peso determinante del capital político -cercanía partidista, apoyos presidenciales e inserción institucional-, revelando que la elección no significó una democratización sustantiva, sino la consolidación de un modelo de populismo que reconfigura las fronteras entre legalidad, legitimidad y poder.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article examines the political narratives, communication strategies, and presence of populist devices surrounding the unprecedented 2025 judicial election in Mexico. Drawing on a qualitative approach that combines textual analysis, content analysis, and documentary review, the study analyzes three key moments: (1) the discourses of Andrés Manuel López Obrador and Claudia Sheinbaum during the presidential transition, (2) Sheinbaum&#8217;s messages before and after the election, and (3) the digital campaigns of the nine elected ministers. The findings show that the populist narrative served as the central mechanism of legitimation throughout the process: in López Obrador through a confrontational, moralizing, and anti-elite discourse, and in Sheinbaum through a more technical and pedagogical style that ultimately framed the election as a moment of historical rupture with the old Judicial Branch. The study also demonstrates that campaign communication played a marginal role compared to the decisive weight of political capital -partisan proximity, presidential endorsements, and institutional embeddedness- revealing that the election did not result in substantive democratization, but rather consolidated a model of populist politics that reconfigures the boundaries between legality, legitimacy, and power.This article examines the political narratives, communication strategies, and presence of populist devices surrounding the unprecedented 2025 judicial election in Mexico. Drawing on a qualitative approach that combines textual analysis, content analysis, and documentary review, the study analyzes three key moments: (1) the discourses of Andrés Manuel López Obrador and Claudia Sheinbaum during the presidential transition, (2) Sheinbaum&#8217;s messages before and after the election, and (3) the digital campaigns of the nine elected ministers. The findings show that the populist narrative served as the central mechanism of legitimation throughout the process: in López Obrador through a confrontational, moralizing, and anti-elite discourse, and in Sheinbaum through a more technical and pedagogical style that ultimately framed the election as a moment of historical rupture with the old Judicial Branch. The study also demonstrates that campaign communication played a marginal role compared to the decisive weight of political capital -partisan proximity, presidential endorsements, and institutional embeddedness- revealing that the election did not result in substantive democratization, but rather consolidated a model of populist politics that reconfigures the boundaries between legality, legitimacy, and power.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Populismo]]></kwd>
<kwd lng="es"><![CDATA[narrativa política]]></kwd>
<kwd lng="es"><![CDATA[comunicación política]]></kwd>
<kwd lng="es"><![CDATA[poder judicial]]></kwd>
<kwd lng="es"><![CDATA[elecciones]]></kwd>
<kwd lng="en"><![CDATA[Populism]]></kwd>
<kwd lng="en"><![CDATA[Political Narrative]]></kwd>
<kwd lng="en"><![CDATA[Political Communication]]></kwd>
<kwd lng="en"><![CDATA[Judicial Power]]></kwd>
<kwd lng="en"><![CDATA[Elections]]></kwd>
</kwd-group>
</article-meta>
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