<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-4911</journal-id>
<journal-title><![CDATA[Revista mexicana de opinión pública]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. opinión pública]]></abbrev-journal-title>
<issn>2448-4911</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-49112024000100225</article-id>
<article-id pub-id-type="doi">10.22201/fcpys.24484911e.2024.36.86606</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Para una Historia de la Comunicación Política. Los orígenes griegos en dos poetas: Homero y Hesíodo]]></article-title>
<article-title xml:lang="en"><![CDATA[For a History of Political Communication. The Greek origins in two poets: Homer and Hesiod]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[García Calderón]]></surname>
<given-names><![CDATA[Carola]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Figueroa Corona]]></surname>
<given-names><![CDATA[Rodrigo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,UNAM Facultad de Ciencias Políticas y Sociales ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,UNAM Facultad de Ciencias Políticas y Sociales ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<numero>36</numero>
<fpage>225</fpage>
<lpage>238</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-49112024000100225&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-49112024000100225&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-49112024000100225&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Si bien la Comunicación Política es una disciplina en construcción que centra su práctica en fenómenos contemporáneos como campañas, elecciones y acciones de gobierno, entre otras, sus orígenes se remontan a los primeros pasos en la formación de la conciencia de Occidente. Según nuestro punto de vista, esto sucedió entre los primeros poetas griegos: Homero y Hesíodo. Es por ello que el objetivo de este trabajo es encontrar los fundamentos de la Comunicación Política, a través de la revisión de textos de los poetas mencionados y ubicándolos en un contexto político, en el sentido de su valor y función dentro de la polis. Con ello queremos explorar un universo poco trabajado que, no obstante, consideramos fecundo, sobre todo porque los acercamientos modernos al tema no consideran que exista un pasado tan remoto en la disciplina. Finalmente, esperamos que nuestro trabajo -el primero de una serie que pretende crecer y abarcar a otros autores- sirva para construir un mayor soporte teórico y amplificar los modos de abordaje de la Comunicación política.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Although Political Communication is a discipline under construction that focuses its practice on contemporary phenomena such as campaigns, elections and government actions, among others, its origins go back to the first steps in the formation of Western consciousness. This happened, according to our point of view, among the first Greek poets: Homer and Hesiod. Therefore, the objective of this work is to find the foundations of Political Communication, through the review of texts of the mentioned poets and placing them in a political context, in the sense of their value and function within the polis. In doing so, we want to explore a universe that has not been worked much but which we consider fruitful, especially because modern approaches to the subject do not assume that there is such a remote past in the discipline. Finally, we hope that our work, the first in a series that aims to grow and include other authors, will serve to build a greater theoretical support and amplify the ways of approaching Political Communication.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Homero]]></kwd>
<kwd lng="es"><![CDATA[Hesíodo]]></kwd>
<kwd lng="es"><![CDATA[comunicación]]></kwd>
<kwd lng="es"><![CDATA[política]]></kwd>
<kwd lng="es"><![CDATA[poesía]]></kwd>
<kwd lng="es"><![CDATA[polis]]></kwd>
<kwd lng="en"><![CDATA[Homer]]></kwd>
<kwd lng="en"><![CDATA[Hesiod]]></kwd>
<kwd lng="en"><![CDATA[Communication]]></kwd>
<kwd lng="en"><![CDATA[Politics]]></kwd>
<kwd lng="en"><![CDATA[Poetry]]></kwd>
<kwd lng="en"><![CDATA[Polis]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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