<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-4911</journal-id>
<journal-title><![CDATA[Revista mexicana de opinión pública]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. opinión pública]]></abbrev-journal-title>
<issn>2448-4911</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-49112023000200035</article-id>
<article-id pub-id-type="doi">10.22201/fcpys.24484911e.2023.35.85515</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Recepción y asimilación de un sistema de creencias: el caso de la 4T en México]]></article-title>
<article-title xml:lang="en"><![CDATA[Reception and Assimilation of a Belief System: the Case of the 4T in Mexico]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Moreno]]></surname>
<given-names><![CDATA[Alejandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salgado Meade]]></surname>
<given-names><![CDATA[María]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico Autónomo de México Departamento Académico de Ciencia Política ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,aff2  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<numero>35</numero>
<fpage>35</fpage>
<lpage>56</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-49112023000200035&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-49112023000200035&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-49112023000200035&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Desde 2018, cuando fue electo a la presidencia, Andrés Manuel López Obrador y su gobierno han difundido un sistema de creencias entre la sociedad mexicana que refleja los principios de su movimiento político y articula los contenidos de la llamada Cuarta Transformación, también conocida como 4T. Con esos principios se ha buscado destacar una cosmovisión distinta a lo que el presidente se ha referido como el modelo neoliberal o conservador que, en su narrativa, rigió en México en las tres décadas y media previas a la llegada de Morena al gobierno. Las conferencias matutinas del mandatario han jugado un papel central y predominante en la definición y difusión del sistema de creencias obradorista. En este artículo analizamos el alcance y posible impacto que eso ha tenido en la opinión pública mexicana. Entre los hallazgos principales documentamos una notable varianza en la recepción y asimilación de mensajes de la 4T, mostrando que estos han permeado con mucha mayor claridad entre los simpatizantes del partido gobernante y entre los públicos afines al presidente y su movimiento, reflejando fenómenos de atención y asimilación selectivas. Dado que la narrativa del obradorismo suele etiquetarse dentro de la actual retórica populista en el mundo, también discutimos ese aspecto a la luz de nuestros resultados.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Since 2018, when he was elected to the presidency, Andrés Manuel López Obrador and his government have spread a belief system among Mexican society that reflects the principles of his political movement and articulates the contents of the so-called Fourth Transformation, also known as 4T. With these principles, an attempt has been made to highlight a different worldview from what the president has referred to as the neoliberal or conservative model that, in his narrative, governed Mexico in the three and a half decades prior to Morena&#8217;s arrival in government. The president&#8217;s morning press conferences have represented a central and predominant space for the definition and dissemination of the obradorist belief system. In this article, we analyze the scope that it has had among Mexican public opinion. Among the main findings, we document a notable variance in the reception and assimilation of 4T messages, showing that these have permeated much more clearly among supporters of the ruling party and among publics related to the president and his movement, reflecting phenomena of selective attention and assimilation. Given that the obradorism narrative is usually labeled within the current populist rhetoric in the world, we also discuss this aspect in light of our results.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Sistemas de creencias]]></kwd>
<kwd lng="es"><![CDATA[ideologías]]></kwd>
<kwd lng="es"><![CDATA[apoyo político]]></kwd>
<kwd lng="es"><![CDATA[comunicación política]]></kwd>
<kwd lng="es"><![CDATA[&#8220;cuarta transformación&#8221;]]></kwd>
<kwd lng="en"><![CDATA[Belief systems]]></kwd>
<kwd lng="en"><![CDATA[ideologies]]></kwd>
<kwd lng="en"><![CDATA[political support]]></kwd>
<kwd lng="en"><![CDATA[political comunications]]></kwd>
<kwd lng="en"><![CDATA[Fourth Transformation]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Applebaum]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[El ocaso de la democracia: la seducción del autoritarismo]]></source>
<year>2021</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Penguin Random House]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Castro]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Ley]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Beltrán]]></surname>
<given-names><![CDATA[U.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Enojo, identidad partidista y la activación populista del electorado en México]]></article-title>
<source><![CDATA[Política y gobierno]]></source>
<year>2020</year>
<volume>27</volume>
<numero>2</numero>
<issue>2</issue>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Converse]]></surname>
<given-names><![CDATA[P. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Nature of Belief Systems in Mass Publics]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Apter]]></surname>
<given-names><![CDATA[David E.]]></given-names>
</name>
</person-group>
<source><![CDATA[Ideology ad Discontent]]></source>
<year>1964</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Free Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Díaz-Domínguez]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Moreno]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Effects of #YoSoy132 and Social Media in Mexico&#8217;s 2012 Presidential Campaigns]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Domínguez]]></surname>
<given-names><![CDATA[Jorge I.]]></given-names>
</name>
<name>
<surname><![CDATA[Greene]]></surname>
<given-names><![CDATA[Kenneth F.]]></given-names>
</name>
<name>
<surname><![CDATA[Lawson]]></surname>
<given-names><![CDATA[Chappell H.]]></given-names>
</name>
<name>
<surname><![CDATA[Moreno]]></surname>
<given-names><![CDATA[Alejandro]]></given-names>
</name>
</person-group>
<source><![CDATA[Mexico&#8217;s Evolving Democracy: A Comparative Study of the 2012 Elections]]></source>
<year>2015</year>
<publisher-loc><![CDATA[Baltimore ]]></publisher-loc>
<publisher-name><![CDATA[Johns Hopkins University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Espino]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<source><![CDATA[López Obrador: El poder del discurso populista]]></source>
<year>2021</year>
<publisher-loc><![CDATA[Ciudad de México ]]></publisher-loc>
<publisher-name><![CDATA[Turner]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fieschi]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Populocracy. The Tyranny of Authenticity and the Rise of Populism]]></source>
<year>2019</year>
<publisher-loc><![CDATA[Newcastle ]]></publisher-loc>
<publisher-name><![CDATA[Agenda publishing]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Friedman]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Democratic Competence in Normative and Positive Theory: Neglected Implications of &#8216;The Nature of Belief Systems in mass Publics&#8217;]]></article-title>
<source><![CDATA[Critical Review]]></source>
<year>2006</year>
<volume>18</volume>
<numero>1-3</numero>
<issue>1-3</issue>
<page-range>I-XLIII</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kinder]]></surname>
<given-names><![CDATA[D. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Kalmoe]]></surname>
<given-names><![CDATA[N. P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Neither Liberal nor Conservative: Ideological Innocence in the American Public]]></source>
<year>2017</year>
<publisher-loc><![CDATA[Chicago ]]></publisher-loc>
<publisher-name><![CDATA[The University of Chicago Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moffitt]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Global Rise of Populism: Performance, Political Style, and Representation]]></source>
<year>2016</year>
<publisher-loc><![CDATA[Stanford ]]></publisher-loc>
<publisher-name><![CDATA[Stanford University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moreno]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Estabilidad y consistencia ideológica en la opinión pública mexicana]]></article-title>
<source><![CDATA[Revista Mexicana de Opinión Pública]]></source>
<year>2006</year>
<volume>1</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>11-34</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moreno]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Martínez]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Información política e imagen de candidatos en las campañas presidenciales de 2006]]></article-title>
<source><![CDATA[Revista Mexicana de Opinión Pública]]></source>
<year>2006</year>
<volume>1</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>29-51</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moreno]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[¿La cuarta qué?]]></article-title>
<source><![CDATA[El Financiero]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moreno]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[¿Cómo se percibe la 4T?]]></article-title>
<source><![CDATA[El Financiero]]></source>
<year>2022</year>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moreno]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El pueblo y la ciudadanía]]></article-title>
<source><![CDATA[El Financiero]]></source>
<year>2022</year>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moreno]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Aprobación de AMLO se mantiene intacta en febrero: 54%]]></article-title>
<source><![CDATA[El Financiero]]></source>
<year>2023</year>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moreno]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Los dichos de AMLO]]></article-title>
<source><![CDATA[El Financiero]]></source>
<year>2023</year>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moreno]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Uribe]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Wals]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[El viraje electoral: Opinión pública y voto en las elecciones de 2018 en México]]></source>
<year>2019</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[CESOP]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Müller]]></surname>
<given-names><![CDATA[J. W.]]></given-names>
</name>
</person-group>
<source><![CDATA[¿Qué es el populismo?]]></source>
<year>2017</year>
<publisher-loc><![CDATA[Ciudad de México ]]></publisher-loc>
<publisher-name><![CDATA[Grano de sal]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nie]]></surname>
<given-names><![CDATA[N. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Verba]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Petrocik]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Changing American Voter]]></source>
<year>1979</year>
<publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[Harvard University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Norris]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Inglehart]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Cultural Backlash: Trump, Brexit, and Autrhoritarian Populism]]></source>
<year>2019</year>
<publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[Cambridge University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Salgado]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Construcción retórica de la 4T como nuevo sistema de creencias: su difusión y adopción entre la opinión pública mexicana]]></source>
<year>2023</year>
<publisher-name><![CDATA[Instituto Tecnológico Autónomo de México]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zaller]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Nature and Origins of Mass Opinion]]></source>
<year>1992</year>
<publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[Cambridge University Press]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
