<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-4911</journal-id>
<journal-title><![CDATA[Revista mexicana de opinión pública]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. opinión pública]]></abbrev-journal-title>
<issn>2448-4911</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-49112022000200033</article-id>
<article-id pub-id-type="doi">10.22201/fcpys.24484911e.2022.33.82195</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Posverdad: hacia una metodología para el análisis de la exposición de los actores políticos en redes sociales]]></article-title>
<article-title xml:lang="en"><![CDATA[Post-truth: Towards a Methodology for the Analysis of Political Actors&#8217; Exposure on Social Media]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hernández Morales]]></surname>
<given-names><![CDATA[Blanca Fátima del Rosario]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Durán Padilla]]></surname>
<given-names><![CDATA[José Arturo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Colegio de Jalisco  ]]></institution>
<addr-line><![CDATA[ Jalisco]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Colegio de Jalisco  ]]></institution>
<addr-line><![CDATA[ Jalisco]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<numero>33</numero>
<fpage>33</fpage>
<lpage>52</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-49112022000200033&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-49112022000200033&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-49112022000200033&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La emergencia de las redes sociales como medios de comunicación política ha renovado el interés por analizar no solo la integración de narrativas en la opinión pública, sino también por diseñar instrumentos metodológicos para valorar su difusión. Lo que conlleva a un examen acerca de la información en la racionalidad comunicativa contemporánea, en el contexto de la perspectiva de posverdad y a la par de la teoría del framing. El objetivo es ofrecer una metodología auxiliar en la explicación de las condiciones eficientes en la comunicación política, cifradas en términos de replicabilidad y persistencia. Bajo la pauta conceptual de Goffman y Casero, el propósito principal del artículo es valorar la exposición de los actores políticos en la lógica de las redes sociales. Por ello, se presenta el diseño de un índice de framing orientado a medir las tendencias relevantes siguiendo las dimensiones de autorreferencialidad y visibilidad mediática. Los hallazgos se disponen en dos sentidos. Por un lado, como explicación del vínculo entre las condiciones eficientes de la comunicación política y la derivación de las dimensiones del instrumento diseñado, y, por otro, en la identificación de los obstáculos metodológicos concomitantes a la búsqueda de datos en los medios emergentes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The emergence of social networks as political media has renewed the interest not just in analyzing the integration of narratives into public opinion but also in designing methodological tools to assess their dissemination. This leads to an examination of information within contemporary communicative rationality, in the context of the post-truth perspective and on par with framing theory. The purpose of this paper is to offer an auxiliary methodology for the explanation of efficient conditions in political communication in terms of replicability and persistence. Using the conceptual guideline of Goffman and Casero, the main purpose of the article is to assess the exposure of political actors in the logic of social networks. Therefore, the design of a framing index aimed at measuring relevant trends following the dimensions of self-referentiality and media visibility is presented. The findings are arranged as follows: on the one hand, as an explanatory sense of the link between the efficient conditions of political communication and the derivation of the dimensions of the designed instrument; on the other, the identification of the methodological obstacles concomitant to the search for data in emerging media.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Posverdad]]></kwd>
<kwd lng="es"><![CDATA[opinión pública]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="es"><![CDATA[framing]]></kwd>
<kwd lng="es"><![CDATA[autorreferencialidad]]></kwd>
<kwd lng="es"><![CDATA[visibilidad mediática]]></kwd>
<kwd lng="en"><![CDATA[Post-truth]]></kwd>
<kwd lng="en"><![CDATA[public opinion]]></kwd>
<kwd lng="en"><![CDATA[social networks]]></kwd>
<kwd lng="en"><![CDATA[framing]]></kwd>
<kwd lng="en"><![CDATA[self-referentiality]]></kwd>
<kwd lng="en"><![CDATA[media visibility]]></kwd>
</kwd-group>
</article-meta>
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