2448-4911 2448-4911 S2448-49112019000200095 10.22201/fcpys.24484911e.2019.27.68367 Argentina Argentina 00 12 2019 00 12 2019 27 95 114

2000 4 4 57-71 1999 2008 183-237 2016 123-54 1995 6 6 121-2 1992 151-60 1996 17 17 301-11 2018 2017 95-113 European Society for Opinion and Marketing Research (ESOMAR) 2009 2013 197-227 2012 56-77 1981 529-56 2006 1995 34 136 136 609-15 1990 2008 159-79 2001 106-22 2005 479-512 1995 7 2005 207-28 1992 305-16 1997 2007 232-9 2015 12 2015 2008 119-62 2009 311-24 2002 27-47