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<front>
<journal-meta>
<journal-id>2448-4911</journal-id>
<journal-title><![CDATA[Revista mexicana de opinión pública]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. opinión pública]]></abbrev-journal-title>
<issn>2448-4911</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-49112018000200185</article-id>
<article-id pub-id-type="doi">10.22201/fcpys.24484911e.2018.25.65182</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La comunicación persuasiva como instrumento para el cambio de opiniones]]></article-title>
<article-title xml:lang="en"><![CDATA[Persuasive Communication as an Instrument for Changing Opinions]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[González Reyna]]></surname>
<given-names><![CDATA[Susana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México Facultad de Ciencias Políticas y Sociales ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<numero>25</numero>
<fpage>185</fpage>
<lpage>193</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-49112018000200185&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-49112018000200185&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-49112018000200185&amp;lng=en&amp;nrm=iso"></self-uri></article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hennessy]]></surname>
<given-names><![CDATA[Bernard]]></given-names>
</name>
</person-group>
<source><![CDATA[Public Opinion]]></source>
<year>1970</year>
<publisher-loc><![CDATA[Belmont, California ]]></publisher-loc>
<publisher-name><![CDATA[Wadsworth Publishing Co. Inc.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hovland]]></surname>
<given-names><![CDATA[Carl L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Communication and Persuasion. Psychological Studies of Opinion Change]]></source>
<year>1964</year>
<publisher-loc><![CDATA[New Haven, Connecticut ]]></publisher-loc>
<publisher-name><![CDATA[Yale University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hollander]]></surname>
<given-names><![CDATA[Edwin]]></given-names>
</name>
</person-group>
<source><![CDATA[Principios y métodos de psicología social]]></source>
<year>1968</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Amorrortu Editores]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
