<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-4911</journal-id>
<journal-title><![CDATA[Revista mexicana de opinión pública]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. opinión pública]]></abbrev-journal-title>
<issn>2448-4911</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-49112014000200051</article-id>
<article-id pub-id-type="doi">10.1016/s1870-7300(14)70899-3</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La opinión pública en la era de la información. Propuesta teórico-metodológica para su análisis en México]]></article-title>
<article-title xml:lang="en"><![CDATA[Public Opinion and New Technologies. Reflections for its Analysis in Mexico]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pareja]]></surname>
<given-names><![CDATA[Norma]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Echeverría]]></surname>
<given-names><![CDATA[Martín]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Benemérita Universidad Autónoma de Puebla Instituto de Ciencias de Gobierno y Desarrollo Estratégico ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Yucatán  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2014</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2014</year>
</pub-date>
<numero>17</numero>
<fpage>51</fpage>
<lpage>68</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-49112014000200051&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-49112014000200051&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-49112014000200051&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La opinión pública es un concepto que alude a un fenómeno social, a una práctica empíricoprofesional y a la observancia académico-científica de los dos anteriores. Este trabajo busca reflexionar en torno a ciertos cambios en las fuentes de conformación de la opinión pública en el contexto de la era de la información y el conocimiento. El documento hace énfasis en los cambios socio-culturales de un entorno tecnologizado, que ha suscitado nuevas fuentes y actores emergentes en la escena pública, para reflexionar en torno al papel que desempeñanlas nuevas tecnologías en la construcción de la opinión pública. Se sostiene que la tecnología genera nuevos procesos de autocomunicación y autoinformación que amplían el rango de fuentes configuradoras de la opinión pública, frente a los medios tradicionales, aunque tal fenómeno ocurra entre un sector de la población, el que tiene posibilidades de acceso y el capital cultural necesario, aspecto particularmente agudo en México. El trabajo plantea la necesidad de una aproximación teórico-metodológica particular para explorar dicho fenómeno.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Public opinion is a concept that refers to a social phenomenon, an empirical-professional practice and the academic-scientific observance of the two. This work seeks to reflect about certain changes in the sources of public opinion in the context of the Age of Information and Knowledge. The document emphasizes the socio-cultural changes of a technologized environment that has attracted new sources and emerging actors into the public arena, to reflect on the role of new technologies in the construction of public opinion. It is argued that technology creates new self-communication and self-reporting processes that expand the range of sources of public opinion, compared to traditional media; however in Mexico such phenomenon occurs in a section of the population with access to the Internet and the cultural capital that is needed to use it. The paper discusses the need of a particular theoretical and methodological approach to exploring this phenomenon.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Opinión pública]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="es"><![CDATA[democracia]]></kwd>
<kwd lng="es"><![CDATA[autocomunicación]]></kwd>
<kwd lng="es"><![CDATA[tecnología]]></kwd>
<kwd lng="es"><![CDATA[era de la información]]></kwd>
<kwd lng="en"><![CDATA[Public opinion]]></kwd>
<kwd lng="en"><![CDATA[social networks]]></kwd>
<kwd lng="en"><![CDATA[democracy]]></kwd>
<kwd lng="en"><![CDATA[self-communication]]></kwd>
<kwd lng="en"><![CDATA[technology]]></kwd>
<kwd lng="en"><![CDATA[information age]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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