<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2395-8782</journal-id>
<journal-title><![CDATA[Ciencia ergo sum]]></journal-title>
<abbrev-journal-title><![CDATA[Cienc. ergo-sum]]></abbrev-journal-title>
<issn>2395-8782</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma del Estado de México, Instituto Literario]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2395-87822023000100183</article-id>
<article-id pub-id-type="doi">10.30878/ces.v30n1a1</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La responsabilidad social empresarial como estrategia organizacional: un análisis empírico para la región oriente del Estado de México]]></article-title>
<article-title xml:lang="en"><![CDATA[Corporate Social Responsibility as an organizational strategy: an empirical analysis for the eastern region of the State of Mexico]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bernal López]]></surname>
<given-names><![CDATA[José Luis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alpuche de la Cruz]]></surname>
<given-names><![CDATA[Ezequiel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Tecnológico Nacional de México Unidad Chimalhuacán  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Tecnológico Nacional de México Unidad Chimalhuacán  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<volume>30</volume>
<numero>1</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2395-87822023000100183&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2395-87822023000100183&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2395-87822023000100183&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Se muestra que las áreas prioritarias de responsabilidad social empresarial (RSE) en las empresas de la región oriente del Estado de México coinciden con su estrategia de negocios. La información obtenida (encuesta) se analiza mediante correlación canónica no lineal (OVERALS). El estudio se circunscribe a un conjunto de empresas de la región oriente del Estado de México que, sin ser una muestra representativa, resulta significativa para el propósito del artículo. El trabajo es novedoso en el análisis de las empresas de esta región, así como en el método utilizado para el tratamiento estadístico de los datos. El hallazgo central implica que la RSE se utiliza por las empresas de la región como una estrategia de sus modelos de negocios.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The objective of the work is to identify the priority areas of corporate social responsibility (CSR) in companies in the eastern region of the State of Mexico. The information obtained from a survey was analyzed using non-linear canonical correlation (OVERALS). The study is limited to a set of companies in the eastern region of the State of Mexico that, without being a representative sample, is significant for our purpose. Work lies in the analysis of the companies in this region, as well as in the method used for the statistical treatment of the data. The central finding of the study would indicate that CSR is used by the companies in the region as a strategy for their models of business.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[responsabilidad social empresarial (RSE)]]></kwd>
<kwd lng="es"><![CDATA[estrategia organizacional]]></kwd>
<kwd lng="es"><![CDATA[región oriente del Estado de México]]></kwd>
<kwd lng="es"><![CDATA[análisis de correlación canónica no lineal (OVERALS)]]></kwd>
<kwd lng="en"><![CDATA[corporate social responsibility (CSR)]]></kwd>
<kwd lng="en"><![CDATA[organizational strategy]]></kwd>
<kwd lng="en"><![CDATA[eastern region of the State of Mexico]]></kwd>
<kwd lng="en"><![CDATA[non-linear canonical correlation analysis (OVERALS)]]></kwd>
</kwd-group>
</article-meta>
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