<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2395-8669</journal-id>
<journal-title><![CDATA[Nóesis. Revista de ciencias sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Nóesis, Rev. cienc. soc.]]></abbrev-journal-title>
<issn>2395-8669</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma de Ciudad Juárez, Instituto de Ciencias Sociales y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2395-86692025000200005</article-id>
<article-id pub-id-type="doi">10.20983/noesis.2025.2.5</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Impacto social y eficiencia operativa: Hacia un modelo de Innovación Social Corporativa Esbelta en la frontera México Estados Unidos]]></article-title>
<article-title xml:lang="en"><![CDATA[Social Impact and Operational Efficiency: Towards a Lean Corporate Social Innovation Model at the Mexico-United States Border]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arriola Ruiz]]></surname>
<given-names><![CDATA[Eduardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Matus Ruiz]]></surname>
<given-names><![CDATA[Maximino]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carrillo Viveros]]></surname>
<given-names><![CDATA[Jorge]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Ciudad Juárez  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,El Colegio de la Frontera Norte  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,El Colegio de la Frontera Norte  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<volume>34</volume>
<numero>68</numero>
<fpage>92</fpage>
<lpage>115</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2395-86692025000200005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2395-86692025000200005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2395-86692025000200005&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo central del estudio fue analizar si la diversidad de prácticas empresariales y sociales alrededor de la iniciativa TechSpark-Microsoft en el Borderplex Ciudad Juárez-El Paso cumplían con las características de un modelo emergente de Innovación Social Corporativa Esbelta (ISCE). La metodología utilizada implicó visitas de campo durante 2021-2023, 11 entrevistas cualitativas a gerentes de Empresas Multinacionales, PyMEs locales, un centro de investigación y personas al frente del proyecto TechSpark, así como la revisión de fuentes de segunda mano que incluyeron reportes oficiales de la organización y redes sociales. La sistematización de la diversidad de datos se realizó haciendo un novedoso uso del modelo de lenguaje (LLM) ChatGPT-4o. Los principales resultados sugieren que TechSpark integra características de Innovación Social Corporativa (ISC) -como satisfacción de necesidades sociales, colaboración y sostenibilidadcon principios de Cultura Lean (CL) -como eficiencia y mejora continua-. A diferencia de un análisis previo que lo excluyó de la ISC por falta de alineación con el modelo de negocio de Microsoft, este trabajo demuestra que TechSpark sí se alinea, generando valor económico y social sostenible. Por ello proponemos identificar esta iniciativa bajo el concepto emergente de Innovación Social Corporativa Esbelta (ISCE), que describe la integración de principios de Innovación Social Corporativa y Cultura Lean.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The central objective of the study was to analyze whether the diversity of business and social practices surrounding the TechSpark-Microsoft initiative in the Ciudad Juárez-El Paso Borderplex met the characteristics of an emerging Lean Corporate Social Innovation (LCSI) model. The methodology involved field visits from 2021 to 2023, 11 qualitative interviews with managers of multinational companies, local SMEs, a research center, and individuals leading the TechSpark project, as well as a review of secondary sources, including official organization reports and social media. The systematization of this diverse data was conducted through an innovative use of the ChatGPT-4o large language model (LLM). The main findings suggest that TechSpark integrates Corporate Social Innovation (CSI) characteristics -such as meeting social needs, collaboration, and sustainabilitywith Lean Culture (LC) principles -like efficiency and continuous improvement-. Unlike a previous analysis that excluded it from CSI due to a lack of alignment with Microsoft&#8217;s business model, this study demonstrates that TechSpark is aligned, generating sustainable economic and social value. We therefore propose to identify this initiative under the emerging concept of Lean Corporate Social Innovation (ICSI), which describes the integration of Corporate Social Innovation and Lean Culture principles.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Ciudad Juárez]]></kwd>
<kwd lng="es"><![CDATA[cultura lean]]></kwd>
<kwd lng="es"><![CDATA[empresas multinacionales]]></kwd>
<kwd lng="es"><![CDATA[escalamiento]]></kwd>
<kwd lng="es"><![CDATA[innovación social corporativa]]></kwd>
<kwd lng="en"><![CDATA[Juarez]]></kwd>
<kwd lng="en"><![CDATA[lean culture]]></kwd>
<kwd lng="en"><![CDATA[multinational enterprises]]></kwd>
<kwd lng="en"><![CDATA[scaling-up]]></kwd>
<kwd lng="en"><![CDATA[corporate social innovation]]></kwd>
</kwd-group>
</article-meta>
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