<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2395-8669</journal-id>
<journal-title><![CDATA[Nóesis. Revista de ciencias sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Nóesis, Rev. cienc. soc. humanid.]]></abbrev-journal-title>
<issn>2395-8669</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma de Ciudad Juárez, Instituto de Ciencias Sociales y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2395-86692019000200023</article-id>
<article-id pub-id-type="doi">10.20983/noesis.2019.3.2</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Impacto de la red social Facebook en el proceso educativo superior de las matemáticas considerando la ciencia de datos]]></article-title>
<article-title xml:lang="en"><![CDATA[Impact of the social network Facebook in the higher education process of mathematics considering the science of data]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salas Rueda]]></surname>
<given-names><![CDATA[Ricardo Adán]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salas Rueda]]></surname>
<given-names><![CDATA[Rodrigo David]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad La Salle  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma Metropolitana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<volume>28</volume>
<numero>55-1</numero>
<fpage>23</fpage>
<lpage>42</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2395-86692019000200023&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2395-86692019000200023&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2395-86692019000200023&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Esta investigación mixta tiene como objetivo analizar el uso de la red social Facebook en las asignaturas Matemáticas Computacionales y Estadística Básica Aplicada durante el ciclo escolar 2017 por medio de la ciencia de datos (técnica árbol de decisión). La muestra está compuesta por 54 estudiantes de las Licenciaturas de Administración, Informática, Mercadotecnia y Comercio. La técnica árbol de decisión permite identificar 8 modelos predictivos sobre la interacción y comunicación de los alumnos en la red social Facebook durante el proceso de enseñanza y aprendizaje. Asimismo, el enfoque cualitativo analiza el uso de esta red social considerando las variables sobre el punto de encuentro, la distribución de los contenidos, la motivación, la herramienta de apoyo en el aprendizaje y la satisfacción. Los resultados señalan que Facebook es una herramienta que facilita el proceso de enseñanza y aprendizaje en el campo de las matemáticas. De hecho, la regresión lineal indica que la publicación de las tareas, el envío de los mensajes entre los estudiantes, la creación de los comentarios en el muro y la consulta de videos en esta red social influyen positivamente en la interacción y comunicación de los estudiantes durante el proceso de enseñanza y aprendizaje. Por consiguiente, este estudio cualitativo y cuantitativo recomienda la incorporación de la red social Facebook en las actividades escolares con el propósito de innovar las prácticas educativas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This mixed research aims to analyze the use of the social network Facebook in Computational Mathematics and Basic Applied Statistics during the 2017 school year through data science (decision tree technique). The sample is composed of 54 students of the Bachelor of Administration, Information Technology, Marketing and Commerce. The decision tree technique allows the identification of 8 predictive models about the interaction and communication of students in the social network Facebook during the teaching and learning process. Likewise, the qualitative approach analyzes the use of this social network considering the variables on the meeting point, distribution of contents, motivation, support tool in learning and satisfaction. The results indicate that Facebook is a tool that facilitates the teaching and learning process in the field of mathematics. In fact, the linear regression indicates that the publication of tasks, sending of messages among students, creation of comments on the wall and consultation of videos in this social network positively influence the interaction and communication of students during the teaching and learning process. Therefore, this qualitative and quantitative study recommends the incorporation of the social network Facebook in school activities with the purpose of innovating educational practices.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[red social]]></kwd>
<kwd lng="es"><![CDATA[ciencia de datos]]></kwd>
<kwd lng="es"><![CDATA[minería de datos]]></kwd>
<kwd lng="es"><![CDATA[modelos predictivos]]></kwd>
<kwd lng="es"><![CDATA[educación superior]]></kwd>
<kwd lng="en"><![CDATA[social network]]></kwd>
<kwd lng="en"><![CDATA[data science]]></kwd>
<kwd lng="en"><![CDATA[data mining]]></kwd>
<kwd lng="en"><![CDATA[predictive models]]></kwd>
<kwd lng="en"><![CDATA[higher education]]></kwd>
</kwd-group>
</article-meta>
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