<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-9753</journal-id>
<journal-title><![CDATA[RIIIT. Revista internacional de investigación e innovación tecnológica]]></journal-title>
<abbrev-journal-title><![CDATA[RIIIT. Rev. int. investig. innov. tecnol.]]></abbrev-journal-title>
<issn>2007-9753</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma de Coahuila]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-97532023000500034</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Patrones de consumo del comercio electrónico en México. Evidencia a partir del análisis de microdatos en los hogares]]></article-title>
<article-title xml:lang="en"><![CDATA[E-commerce consumption patterns in Mexico. Evidence from household microdata analysis]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Jiménez-Cerra]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Feitó-Madrigal]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Portal-Boza]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California Facultad de Contaduría y Administración ]]></institution>
<addr-line><![CDATA[Tijuana B.C.]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>10</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>10</month>
<year>2023</year>
</pub-date>
<volume>11</volume>
<numero>64</numero>
<fpage>34</fpage>
<lpage>48</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-97532023000500034&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-97532023000500034&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-97532023000500034&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Para evaluar el patrón de consumo del comercio electrónico en México se manejaron los microdatos de la Encuesta Nacional sobre Disponibilidad y Uso de Tecnologías de la Información en los Hogares (ENDUTIH 2018). Se utilizó una metodología de tipo descriptiva y correlacional con un enfoque cuantitativo. Los resultados muestran que, de los 55,069 hogares examinados, sólo el 23.8% realizó compras por internet con una frecuencia de consumo que se repite, en mayor medida, cada seis meses. Asimismo, se pudo identificar que los productos y servicios que tuvieron mayor demanda a través de las plataformas electrónicas fueron, los artículos de uso personal y las reservaciones y boletos de avión, adquiridos en un 59.6% de las veces a través de sitios nacionales en internet. Otros de los hallazgos importantes fue identificar que las compras por internet en los hogares están determinadas por el nivel de escolaridad, género y la edad de sus integrantes. Igualmente se pudo corroborar que las características de los hogares, referidas con la ubicación geográfica, estrato sociodemográfico, existencia de medios tecnológicos y de acceso a internet, la experiencia y la frecuencia de acceso a la red, tienen impactos significativos en la intención de compra. Si bien, los factores antes mencionados son determinantes en la decisión del consumidor, el uso de las redes sociales resultó ser la variable de mayor impacto en la compra de productos en línea.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract To evaluate the pattern of consumption of electronic commerce in Mexico, the microdata of the National Survey on Availability and Use of Information Technologies in Households (ENDUTIH 2018). A descriptive and correlational methodology was used with a quantitative approach. The results show that, of the 55,069 households examined, only 23.8% made purchases over the Internet with a frequency of consumption that is repeated every six months. Likewise, it was possible to identify that the products and services that had the greatest demand through electronic platforms were items for personal use and reservations and plane tickets, purchased 59.6% of the time through national internet sites. Other important findings were to identify that online purchases in homes are determined by the level of education, gender and age of its members. It was possible to corroborate that the characteristics of the households, referring to the geographical location, sociodemographic stratum, existence of technological means and Internet access, experience and frequency of access to the network, have significant impacts on the purchase intention. Although the aforementioned factors are decisive in the consumer's decision, the use of social networks turned out to be the variable with the greatest impact on the purchase of products online.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[comercio electrónico]]></kwd>
<kwd lng="es"><![CDATA[hogares]]></kwd>
<kwd lng="es"><![CDATA[patrones de consumo]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="en"><![CDATA[e-commerce]]></kwd>
<kwd lng="en"><![CDATA[households]]></kwd>
<kwd lng="en"><![CDATA[consumption patterns]]></kwd>
<kwd lng="en"><![CDATA[social networks]]></kwd>
</kwd-group>
</article-meta>
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<surname><![CDATA[Valarezo]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[R]]></given-names>
</name>
<name>
<surname><![CDATA[Pérez-Amaral]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<source><![CDATA[Adoption of e-commerce by individuals and digital divide: Evidence from Spain]]></source>
<year>2019</year>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
