<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-9176</journal-id>
<journal-title><![CDATA[Iztapalapa. Revista de ciencias sociales y humanidades]]></journal-title>
<abbrev-journal-title><![CDATA[Iztapalapa. Rev. cienc. soc. humanid.]]></abbrev-journal-title>
<issn>2007-9176</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma Metropolitana, a través de la Unidad Iztapalapa, División de Ciencias Sociales y Humanidades]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-91762023000200257</article-id>
<article-id pub-id-type="doi">10.28928/ri/952023/aot6/gonzalezgill/grimaldorodriguezc</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Producción del paisaje en la industria del travel blogging: un estudio de caso]]></article-title>
<article-title xml:lang="en"><![CDATA[Production of the landscape inside the industry of travel blogging. A case study]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[González Gil]]></surname>
<given-names><![CDATA[Luis Jaime]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Grimaldo-Rodríguez]]></surname>
<given-names><![CDATA[Christian O.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico y de Estudios Superiores de Occidente  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>44</volume>
<numero>95</numero>
<fpage>257</fpage>
<lpage>292</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-91762023000200257&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-91762023000200257&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-91762023000200257&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La producción contemporánea del paisaje no es ajena a las prácticas que ocurren en las plataformas sociodigitales. En tal sentido, en la presente investigación se estudian ciertas formas en que se instrumentalizan los paisajes turísticos con el objetivo de mercantilizar su componente visual desde la figura digital del travel blogger. Para ello, a través de la analítica cultural y la entrevista en profundidad, identificamos y comprendimos la retórica visual y las estrategias textuales empleadas por una travel blogger. Específicamente descargamos 450 publicaciones de su perfil de Instagram para distinguir los patrones de comunicación utilizados para instrumentalizar el paisaje en beneficio de la construcción de su personaje. Con la entrevista en profundidad contextualizamos los resultados desde la perspectiva de la microcelebridad. Los resultados indican cómo la presentación del paisaje es configurada desde ciertas estrategias que fragmentan el espacio en función de las cualidades estéticas del personaje, la exposición de los patrocinadores y el deseo por constituirse como una microcelebridad.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Contemporary landscape production is not exempt from the practices that occur on sociodigital platforms. In that sense, this research studies certain ways in which tourist landscapes are instrumentalized from the digital figure of the travel blogger in order to commercialize their visual component. For this, through cultural analytics and in-depth interview we identify the visual rhetoric and textual strategies used by a travel blogger. Specifically, we downloaded 450 publications from her Instagram profile to distinguish the communication patterns used to instrumentalize the landscape for the benefit of the construction of her character. With the in-depth interview we contextualize the results from the microcelebrity perspective. The results indicate how the presentation of the landscape is configured from certain strategies that seek to fragment the space based on the aesthetic qualities of the character, the exposure of the sponsors and the desire to become a microcelebrity.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[paisaje]]></kwd>
<kwd lng="es"><![CDATA[microcelebridades]]></kwd>
<kwd lng="es"><![CDATA[plataformización]]></kwd>
<kwd lng="es"><![CDATA[travel blogger]]></kwd>
<kwd lng="es"><![CDATA[redes sociodigitales]]></kwd>
<kwd lng="en"><![CDATA[landscape]]></kwd>
<kwd lng="en"><![CDATA[microcelebrities]]></kwd>
<kwd lng="en"><![CDATA[platformization]]></kwd>
<kwd lng="en"><![CDATA[travel blogger]]></kwd>
<kwd lng="en"><![CDATA[sociodigital networks]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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