<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-8110</journal-id>
<journal-title><![CDATA[Cultura y representaciones sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Cultura representaciones soc]]></abbrev-journal-title>
<issn>2007-8110</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-81102020000200453</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La imagen de los científicos de La serie de televisión The Big Bang Theory. Un estudio con estudiantes de pregrado]]></article-title>
<article-title xml:lang="en"><![CDATA[The image of scientists from the television series The Big Bang Theory. A study with undergraduate students]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Domínguez Gutiérrez]]></surname>
<given-names><![CDATA[Silvia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guadalajara CUCSH Departamento de Estudios de la Comunicación Social]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<volume>15</volume>
<numero>29</numero>
<fpage>453</fpage>
<lpage>489</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-81102020000200453&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-81102020000200453&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-81102020000200453&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El propósito del presente trabajo es identificar la imagen, que estudiantes de pregrado de la Universidad de Guadalajara (UdeG), comparten de los científicos que se presentan en la serie de televisión The Big Bang Theory (sitcom 1). El estudio está fundamentado en la teoría de las representaciones sociales, ya que de acuerdo con Moscovici (1979), las representaciones sociales son una organización de imágenes y de lenguaje que personifican o simbolizan actos y situaciones que se convierten en comunes a través de diferentes fuentes, entre ellos los medios de comunicación. Participaron 297 estudiantes de los 6 centros temáticos de la UdeG quienes contestaron un cuestionario de preguntas abiertas, analizadas a través de un análisis de contenido. Se identificó un núcleo figurativo complejo entre las respuestas de los estudiantes en el que la imagen del científico está basada en sus atributos o cualidades de una manera ambivalente: por una parte, predominan las cualidades neutras, y por otra, están los atributos negativos orientados hacia los estereotipos con que se asocia comúnmente a los científicos. La mayor parte de los estudiantes refiere no identificarse con ninguno de los protagonistas, y quizá esta sea una de las posibles causas, en combinación con otras, que debiliten su convicción de profesar una disciplina científica.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The purpose of this work is to identify the image they share of the scientists featured in the television series The Big Bang Theory (sitcom). The study is based on the theory of social representations, since according to Moscovici (1979), social representations are an organization of images and language that personify or symbolize acts and situations and become common through different sources including the media. 297 students from the 6 thematic centers of the UdeG participated and answered a questionnaire with open questions, analyzed through a content analysis. A complex figurative nucleus was identified among the students&#8217; responses in which the scientist&#8217;s image is based on his attributes or qualities in an ambivalent way: on the one hand, neutral qualities predominate, and on the other, there are negative attributes oriented towards stereotypes with which scientists are commonly associated. Most of the students report not identifying with any of the protagonists, and perhaps this is one of the possible causes, in combination with others, that weaken their conviction to profess a scientific discipline.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[imagen]]></kwd>
<kwd lng="es"><![CDATA[científicos]]></kwd>
<kwd lng="es"><![CDATA[estudiantes universitarios]]></kwd>
<kwd lng="es"><![CDATA[representaciones sociales]]></kwd>
<kwd lng="es"><![CDATA[The Big Bang Theory (sitcom)]]></kwd>
<kwd lng="en"><![CDATA[image]]></kwd>
<kwd lng="en"><![CDATA[scientists]]></kwd>
<kwd lng="en"><![CDATA[university students]]></kwd>
<kwd lng="en"><![CDATA[social representations]]></kwd>
<kwd lng="en"><![CDATA[The Big Bang Theory (sitcom)]]></kwd>
</kwd-group>
</article-meta>
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