<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-8110</journal-id>
<journal-title><![CDATA[Cultura y representaciones sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Cultura representaciones soc]]></abbrev-journal-title>
<issn>2007-8110</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-81102019000200013</article-id>
<article-id pub-id-type="doi">10.28965/2019-27-13</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Corredores y consumidores. Identidad y estética en el running en la Argentina contemporánea]]></article-title>
<article-title xml:lang="en"><![CDATA[Runners and consumers. Identity and aesthetics in running in contemporary Argentina]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gil]]></surname>
<given-names><![CDATA[Gastón Julián]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional de Mar del Plata  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2019</year>
</pub-date>
<volume>14</volume>
<numero>27</numero>
<fpage>411</fpage>
<lpage>439</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-81102019000200013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-81102019000200013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-81102019000200013&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Las dimensiones vinculadas con la estética, y particularmente con la indumentaria, constituyen aristas salientes del fenómeno del running en la Argentina. En efecto, los corredores aficionados despliegan opciones de consumo vinculadas con la vestimenta que los define parcialmente como parte de un colectivo de alta visibilidad en nuestros mundos contemporáneos. En este artículo se propone un abordaje comprensivo en el que se describen las pautas de consumo y que superan las fáciles estigmatizaciones del running como un fenómeno caracterizado por la superficialidad y las imposturas determinadas por los dictámenes de la moda.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The dimensions linked to aesthetics, and particularly to clothing, constitute salient edges of the phenomenon of running in Argentina. Indeed, runners display patterns of consumption related to clothing that define them partially as part of a collective with a high visibility in our contemporary world. This article accounts for such patterns of consumption and proposes a comprehensive approach that overcomes the easy stigmatization of running as a phenomenon characterized by superficiality, impostures and also determined by fashion caprices.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[etnografía]]></kwd>
<kwd lng="es"><![CDATA[deporte]]></kwd>
<kwd lng="es"><![CDATA[consumo]]></kwd>
<kwd lng="es"><![CDATA[estilos de vida]]></kwd>
<kwd lng="es"><![CDATA[identidad]]></kwd>
<kwd lng="en"><![CDATA[ethnography, sport, consumption]]></kwd>
<kwd lng="en"><![CDATA[lifestyles]]></kwd>
<kwd lng="en"><![CDATA[identity]]></kwd>
</kwd-group>
</article-meta>
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