<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-8110</journal-id>
<journal-title><![CDATA[Cultura y representaciones sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Cultura representaciones soc]]></abbrev-journal-title>
<issn>2007-8110</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-81102018000100367</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La Tomatina de Buñol. Internacionalización de una fiesta popular]]></article-title>
<article-title xml:lang="en"><![CDATA[La Tomatina in Buñol. Internationalization of a festival]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cuenca Yxeres]]></surname>
<given-names><![CDATA[Enric]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Giménez Chornet]]></surname>
<given-names><![CDATA[Vicent]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,aff1  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>España</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Politécnica de Valencia  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2018</year>
</pub-date>
<volume>12</volume>
<numero>24</numero>
<fpage>367</fpage>
<lpage>389</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-81102018000100367&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-81102018000100367&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-81102018000100367&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: La Tomatina de Buñol, el evento popular más internacional de España, atrae a visitantes y turistas de todo el mundo. En el presente artículo se analizan sus orígenes, en el contexto de la dictadura del general Franco, así como su evolución en el gobierno democrático español. El objetivo consiste en entender de qué manera esta fiesta popular ha alcanzado el impacto mediático que tiene. Esto se explica por las mismas características de la Tomatina, donde las connotaciones lúdicas y hedonistas son relevantes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: La Tomatina, from Buñol is Spain&#8217;s most international festival, it attracts visitors and tourists from around the world. This article analyses the origins of the festivity, in the context of the dictatorship of General Franco, as well as its evolution in the Spanish democratic government are analyzed. The goal is to understand how this festival has reached such great media coverage, due to the characteristics of the Tomatina, where the playful and hedonistic connotations are relevant.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[tomatina]]></kwd>
<kwd lng="es"><![CDATA[fiesta popular]]></kwd>
<kwd lng="es"><![CDATA[hedonismo]]></kwd>
<kwd lng="es"><![CDATA[turismo popular]]></kwd>
<kwd lng="es"><![CDATA[cultura popular]]></kwd>
<kwd lng="es"><![CDATA[tomate]]></kwd>
<kwd lng="en"><![CDATA[tomatina]]></kwd>
<kwd lng="en"><![CDATA[popular festival]]></kwd>
<kwd lng="en"><![CDATA[hedonism]]></kwd>
<kwd lng="en"><![CDATA[popular tourism]]></kwd>
<kwd lng="en"><![CDATA[popular culture]]></kwd>
<kwd lng="en"><![CDATA[tomato]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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