<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-7610</journal-id>
<journal-title><![CDATA[EntreDiversidades. Revista de ciencias sociales y humanidades]]></journal-title>
<abbrev-journal-title><![CDATA[Entrediversidades rev. cienc. soc. humanid.]]></abbrev-journal-title>
<issn>2007-7610</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma de Chiapas, Instituto de Estudios Indígenas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-76102021000200099</article-id>
<article-id pub-id-type="doi">10.31644/ed.v8.n2.2021.a05</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Elecciones en Estados Unidos: representaciones sociales del voto latino en favor de Trump a través del análisis lexicométrico de la prensa digital en Facebook]]></article-title>
<article-title xml:lang="en"><![CDATA[Elections in the United States: Social Representations of the Latino Vote in Favor of Trump through the Lexicometric Analysis of the Digital Press on Facebook]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Liloff]]></surname>
<given-names><![CDATA[Gustavo Adolfo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ortega Rubí]]></surname>
<given-names><![CDATA[María Estela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Dirección General de Cultura y Educación  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Nuevo León Instituto de Investigaciones Sociales ]]></institution>
<addr-line><![CDATA[Monterrey ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<volume>8</volume>
<numero>2</numero>
<fpage>99</fpage>
<lpage>118</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-76102021000200099&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-76102021000200099&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-76102021000200099&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: La presente investigación tuvo como objetivo identificar las representaciones sociales del voto latino en favor de Trump a partir del análisis del post publicado luego de las elecciones por el medio digital PlayGround, como así también revelar las explicaciones que se les atribuyen. Se plantea una metodología exploratoria con un diseño explicativo secuencial cuantitativo-cualitativo. La muestra estuvo compuesta por 1 396 comentarios directos -419 mujeres, 890 varones y 87 indeterminados-, tomados desde la página de Facebook del medio digital en cuestión, bajo el posteo &#8220;Pregunta para latinoamericanos&#8221;. Se evidencian organizaciones representacionales diferentes según el género de los participantes. Para los varones el voto latino hacia Trump surge como respuesta a la percepción de un otro latino, indocumentado o ilegal, como un extranjero enemigo, aquella competencia que hay que eliminar, mientras que para las mujeres surge a partir de la figura latina que se ve como superior por haber resuelto su estatus legal, a la vez que se expone con una visión clasista xenófoba de un nacionalismo exacerbado. En ambos casos, el miedo a repetir historias del comunismo o socialismo de sus países de origen se transforma en un fuerte proveedor de identidad del votante latino de Trump.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The goal of this research was to identify the social representations of the Latino vote in favor of Trump from the analysis of the post published after the elections by the digital medium PlayGround, as well as to make explicit the explanations attributed to them. An exploratory methodology is proposed with a quantitative - qualitative sequential explanatory design. The sample consisted of 1 396 direct comments - 419 women, 890 men and 87 indeterminate -, taken from the Facebook page of the digital medium in question, under the post &#8220;Question for Latin Americans&#8221;. Different representational organizations are specified according to the gender of the participants. For men, the Latino vote towards Trump arises as a response to the perception of another Latino, undocumented or illegal, as a foreigner as an enemy, that competition that must be eliminated. While for women it arises from the Latin figure who is seen as superior for having resolved his legal status, at the same time that he is exposed with a xenophobic class vision of an exacerbated nationalism. In both cases, the fear of repeating stories of communism or socialism in their home countries becomes a strong provider of identity for the Latino voter for Trump.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[representaciones sociales]]></kwd>
<kwd lng="es"><![CDATA[voto latino]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="es"><![CDATA[Trump]]></kwd>
<kwd lng="es"><![CDATA[Iramuteq]]></kwd>
<kwd lng="en"><![CDATA[social representations]]></kwd>
<kwd lng="en"><![CDATA[latin vote]]></kwd>
<kwd lng="en"><![CDATA[social media]]></kwd>
<kwd lng="en"><![CDATA[Trump]]></kwd>
<kwd lng="en"><![CDATA[Iramuteq]]></kwd>
</kwd-group>
</article-meta>
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