<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-7467</journal-id>
<journal-title><![CDATA[RIDE. Revista Iberoamericana para la Investigación y el Desarrollo Educativo]]></journal-title>
<abbrev-journal-title><![CDATA[RIDE. Rev. Iberoam. Investig. Desarro. Educ]]></abbrev-journal-title>
<issn>2007-7467</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudios e Investigaciones para el Desarrollo Docente A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-74672025000100145</article-id>
<article-id pub-id-type="doi">10.23913/ride.v15i30.2306</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El papel de las emociones en las preferencias electorales según en el nivel educativo en Monterrey, México]]></article-title>
<article-title xml:lang="en"><![CDATA[The role of emotions in electoral preferences according to educational level in Monterrey, Mexico]]></article-title>
<article-title xml:lang="pt"><![CDATA[O papel das emoções nas preferências eleitorais de acordo com o nível educacional em Monterrey, México]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Zarazúa Olvera]]></surname>
<given-names><![CDATA[Roberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alvarado Lagunas]]></surname>
<given-names><![CDATA[Elías]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Nuevo León  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Nuevo León  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<volume>15</volume>
<numero>30</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-74672025000100145&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-74672025000100145&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-74672025000100145&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El estudio analiza cómo las emociones, mediadas por el nivel educativo, influyen en las preferencias de voto en las elecciones de alcalde en Monterrey, México, 2024. Mediante un enfoque metodológico que combina análisis de correspondencias, sentimientos y diagramas de Sankey, se explora la interacción entre las emociones evocadas por las campañas políticas y los diferentes grados de escolaridad de los votantes. Utilizando datos obtenidos de encuestas cara a cara aplicadas mediante un muestreo probabilístico aleatorio polietápico, se identifican patrones emocionales en las preferencias por los candidatos Mariana Rodríguez Cantú y Adrián Emilio de la Garza Santos. Los resultados muestran que los votantes con menor nivel educativo responden, predominantemente, a emociones asociadas con el carisma y la cercanía, mientras que aquellos con mayor nivel educativo valoran aspectos emocionales ligados a experiencia y confianza en la gestión. Este análisis ofrece nuevas perspectivas sobre cómo las emociones y la educación interactúan en la formación de preferencias electorales, y se destaca la importancia de comprender los factores emocionales para diseñar estrategias políticas más eficaces en contextos urbanos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The study analyzes how emotions, mediated by educational level, influence voting preferences in the 2024 mayoral elections in Monterrey, Mexico. Through an approach that combines correspondence analysis, sentiment analysis, and Sankey diagrams, the interaction between emotions evoked by political campaigns and voters' different levels of education is explored. Using data obtained from face-to-face surveys applied through multi-stage random probability sampling, emotional patterns are identified in preferences for candidates Mariana Rodríguez Cantú and Adrián Emilio de la Garza Santos. The results show that voters with a lower educational level respond predominantly to emotions associated with charisma and closeness, while those with a higher educational level value emotional aspects related to experience and trust in governance. This analysis offers new perspectives on how emotions and education interact in the formation of electoral preferences, highlighting the importance of understanding emotional factors for designing more effective political strategies in urban contexts.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O estudo analisa como as emoções, mediadas pelo nível educacional, influenciam as preferências de voto nas eleições para prefeito em Monterrey, México, 2024. Por meio de uma abordagem metodológica que combina análise de correspondência, sentimentos e diagramas de Sankey, é explorada a interação entre as emoções evocadas por campanhas políticas. e os diferentes níveis de escolaridade dos eleitores. Utilizando dados obtidos em pesquisas presenciais aplicadas por meio de amostragem probabilística aleatória em vários estágios, são identificados padrões emocionais nas preferências pelos candidatos Mariana Rodríguez Cantú e Adrián Emilio de la Garza Santos. Os resultados mostram que os eleitores com menor nível de escolaridade respondem predominantemente a emoções associadas ao carisma e à proximidade, enquanto aqueles com maior nível de escolaridade valorizam aspectos emocionais ligados à experiência e confiança na gestão. Esta análise oferece novas perspectivas sobre como as emoções e a educação interagem na formação das preferências eleitorais, destacando a importância de compreender os fatores emocionais para projetar estratégias políticas mais eficazes em contextos urbanos.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[análisis de sentimientos]]></kwd>
<kwd lng="es"><![CDATA[educación]]></kwd>
<kwd lng="es"><![CDATA[emociones]]></kwd>
<kwd lng="es"><![CDATA[inteligencia afectiva]]></kwd>
<kwd lng="en"><![CDATA[sentiment analysis]]></kwd>
<kwd lng="en"><![CDATA[education]]></kwd>
<kwd lng="en"><![CDATA[emotions]]></kwd>
<kwd lng="en"><![CDATA[affective intelligence]]></kwd>
<kwd lng="pt"><![CDATA[análise de sentimentos]]></kwd>
<kwd lng="pt"><![CDATA[educação]]></kwd>
<kwd lng="pt"><![CDATA[emoções]]></kwd>
<kwd lng="pt"><![CDATA[inteligência afetiva]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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