<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-7467</journal-id>
<journal-title><![CDATA[RIDE. Revista Iberoamericana para la Investigación y el Desarrollo Educativo]]></journal-title>
<abbrev-journal-title><![CDATA[RIDE. Rev. Iberoam. Investig. Desarro. Educ]]></abbrev-journal-title>
<issn>2007-7467</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudios e Investigaciones para el Desarrollo Docente A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-74672024000200791</article-id>
<article-id pub-id-type="doi">10.23913/ride.v15i29.2207</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Medición de la innovación no tecnológica en empresas del sector mármol del Estado de Puebla, utilizando PLS-SEM]]></article-title>
<article-title xml:lang="en"><![CDATA[Measurement of non-technological innovation in companies in the marble sector of the State of Puebla, using PLS-SEM]]></article-title>
<article-title xml:lang="pt"><![CDATA[Medição da inovação não tecnológica em empresas do setor de mármore do Estado de Puebla, utilizando PLS-SEM]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[García Mota]]></surname>
<given-names><![CDATA[Sandra]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mayett Moreno]]></surname>
<given-names><![CDATA[Yésica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Olivares-Benítez]]></surname>
<given-names><![CDATA[Elías]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Kurezyn Díaz]]></surname>
<given-names><![CDATA[Crishelen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Popular Autónoma del Estado de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Popular Autónoma del Estado de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Panamericana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Popular Autónoma del Estado de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<volume>15</volume>
<numero>29</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-74672024000200791&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-74672024000200791&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-74672024000200791&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  El principal objetivo de la investigación fue analizar elementos de la innovación no tecnológica, priorizando las variables de los beneficios y los sacrificios entre las empresas dedicadas al mármol y los clientes finales, con el propósito de determinar su grado de satisfacción y lealtad, para ello se realizó una investigación cuantitativa, no experimental de tipo transversal en la que se aplicaron 76 encuestas in situ en los municipios de Tecali de Herrera y Tepeaca, en el estado de Puebla. La recolección de datos se llevó a cabo durante el periodo de enero a marzo del 2024. Se utilizó la técnica PLS-SEM (Partial Least Squares Structural Equation Modeling, por sus siglas en inglés), los datos recabados fueron modelados en el software Smart PLS (versión 3.3.2). Los resultados demostraron una buena capacidad predictiva del modelo de investigación, se detectó un alto grado de correlación entre las variables de satisfacción del cliente y la lealtad a las empresas, de igual forma se demostró que la relación entre los beneficios y los sacrificios influyen en la satisfacción de los clientes. Los hallazgos revelaron que las estimaciones obtenidas para el modelo tienen un impacto significativo en la lealtad de los clientes. Los resultados de este estudio serán útiles para que los dueños de las empresas pueden generar estrategias competitivas. De manera adicional, se recomienda extender este estudio en otras regiones del estado añadiendo nuevas variables.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  The main objective of the research was to analyze elements of non-technological innovation, prioritizing the variables of benefits and sacrifices between companies dedicated to marble and final customers to determine their degree of satisfaction and loyalty. For this purpose, it was used a quantitative, non-experimental cross-sectional research, in this 76 on-site surveys were applied in the municipalities of Tecali de Herrera and Tepeaca, in the state of Puebla. Data collection was carried out during the period from January to March 2024, the PLS-SEM (Partial Least Squares Structural Equation Modeling) technique was used, the data collected were modeled in the Smart PLS software (version 3.3.2). The results demonstrated a good predictive capacity of the research model, a high degree of compensation was detected between the variables of customer satisfaction and loyalty to companies, in the same way it was demonstrated that the relationship between benefits and sacrifices influence the Customer satisfaction. The findings revealed that the estimates obtained for the model have a significant impact on customer loyalty. The results of this study will be useful for business owners to generate competitive strategies. Additionally, it is recommended to extend this study in other regions of the state by adding new variables.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O objetivo principal da pesquisa foi analisar elementos de inovação não tecnológica, priorizando as variáveis &#8203;&#8203;de benefícios e sacrifícios entre empresas dedicadas ao mármore e clientes finais, a fim de determinar o seu grau de satisfação e fidelização, para esse fim. pesquisa quantitativa, não experimental, transversal, onde foram aplicados 76 inquéritos in loco nos municípios de Tecali de Herrera e Tepeaca, no estado de Puebla. A coleta de dados foi realizada no período de janeiro a março de 2024, foi utilizada a técnica PLS-SEM (Partial Least Squares Structural Equation Modeling), os dados coletados foram modelados no software Smart PLS. (versão 3.3.2). Os resultados demonstraram uma boa capacidade preditiva do modelo de investigação, detectou-se um elevado grau de compensação entre as variáveis &#8203;&#8203;de satisfação dos clientes e lealdade às empresas, da mesma forma que foi demonstrado que a relação entre benefícios e sacrifícios influencia a satisfação dos clientes. Os resultados revelaram que ases estimativas obtidas para o modelo têm um impacto significativo na fidelização do cliente. Os resultados deste estudo serão úteis para os empresários gerarem estratégias competitivas. Adicionalmente, recomenda-se estender este estudo para outras regiões do estado adicionando novas variáveis.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Satisfacción del cliente]]></kwd>
<kwd lng="es"><![CDATA[lealtad de los clientes]]></kwd>
<kwd lng="es"><![CDATA[modelo causal]]></kwd>
<kwd lng="es"><![CDATA[pequeñas empresas]]></kwd>
<kwd lng="es"><![CDATA[innovación no tecnológica]]></kwd>
<kwd lng="en"><![CDATA[Customer satisfaction]]></kwd>
<kwd lng="en"><![CDATA[customer loyalty]]></kwd>
<kwd lng="en"><![CDATA[causal model]]></kwd>
<kwd lng="en"><![CDATA[small businesses]]></kwd>
<kwd lng="en"><![CDATA[non-technological innovation]]></kwd>
<kwd lng="pt"><![CDATA[Satisfação do cliente]]></kwd>
<kwd lng="pt"><![CDATA[fidelização do cliente]]></kwd>
<kwd lng="pt"><![CDATA[modelo causal]]></kwd>
<kwd lng="pt"><![CDATA[pequenas empresas]]></kwd>
<kwd lng="pt"><![CDATA[inovação não tecnológica]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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