<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-7467</journal-id>
<journal-title><![CDATA[RIDE. Revista Iberoamericana para la Investigación y el Desarrollo Educativo]]></journal-title>
<abbrev-journal-title><![CDATA[RIDE. Rev. Iberoam. Investig. Desarro. Educ]]></abbrev-journal-title>
<issn>2007-7467</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudios e Investigaciones para el Desarrollo Docente A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-74672019000200006</article-id>
<article-id pub-id-type="doi">10.23913/ride.v10i19.497</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Millennials en torno a la comunicación y cultura para la educación superior]]></article-title>
<article-title xml:lang="en"><![CDATA[Millennials Around Communication and Culture for Higher Education]]></article-title>
<article-title xml:lang="pt"><![CDATA[Millennials em torno da comunicação e cultura para o ensino superior]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mendieta Ramírez]]></surname>
<given-names><![CDATA[Angélica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Estrada Rodríguez]]></surname>
<given-names><![CDATA[José Luis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pérez Pérez]]></surname>
<given-names><![CDATA[Ketzalcóatl]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Benemérita Universidad Autónoma de Puebla  ]]></institution>
<addr-line><![CDATA[ Puebla]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Benemérita Universidad Autónoma de Puebla  ]]></institution>
<addr-line><![CDATA[ Puebla]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Benemérita Universidad Autónoma de Puebla  ]]></institution>
<addr-line><![CDATA[ Puebla]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<volume>10</volume>
<numero>19</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-74672019000200006&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-74672019000200006&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-74672019000200006&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este trabajo de investigación describe algunos hallazgos sobre la cultura de los jóvenes denominados millennials: cuáles son los rasgos que los caracterizan y cómo se comunican dentro de las organizaciones y grupos sociales. La metodología utilizada se basa en la información obtenida de la Encuesta Millennials 2018 elaborada por Deloitte, así como en otros estudios realizados en los que se describe la importancia de la innovación y el emprendimiento como mecanismos para transformar la cultura de los jóvenes. En las aportaciones del análisis se muestran las sugerencias pedagógicas que deberán adoptar las universidades para poder atender las necesidades del mercado y de los usuarios educativos que forman parte esta ambiciosa generación.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research paper describes the findings about the culture of young people called "millennials": what are the features that characterize them and how they are communicated within organizations and social groups. The methodology used is based on the information obtained from the Millennials Survey 2018 prepared by Deloitte, as well as other studies conducted where the importance of innovation and entrepreneurship is described as mechanisms to transform the culture of young people. The contributions of the analysis show the pedagogical suggestions that universities should adopt in order to meet the needs of the market and the educational users that are part of this ambitious generation.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este trabalho de pesquisa descreve algumas descobertas sobre a cultura de jovens denominados millennials: quais são as características que os caracterizam e como se comunicam dentro de organizações e grupos sociais. A metodologia utilizada baseia-se nas informações obtidas na Pesquisa de Sinais do Milênio de 2018 elaborada pela Deloitte, bem como em outros estudos realizados nos quais é descrita a importância da inovação e do empreendedorismo como mecanismos para transformar a cultura dos jovens. As contribuições da análise mostram as sugestões pedagógicas que as universidades devem adotar para atender as necessidades do mercado e os usuários educacionais que fazem parte dessa geração ambiciosa.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[cultura]]></kwd>
<kwd lng="es"><![CDATA[emprendimiento]]></kwd>
<kwd lng="es"><![CDATA[innovación]]></kwd>
<kwd lng="es"><![CDATA[millennials]]></kwd>
<kwd lng="en"><![CDATA[culture]]></kwd>
<kwd lng="en"><![CDATA[entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[innovation]]></kwd>
<kwd lng="en"><![CDATA[millennials]]></kwd>
<kwd lng="pt"><![CDATA[cultura]]></kwd>
<kwd lng="pt"><![CDATA[empreendedorismo]]></kwd>
<kwd lng="pt"><![CDATA[inovação]]></kwd>
<kwd lng="pt"><![CDATA[millennials]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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