<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-7467</journal-id>
<journal-title><![CDATA[RIDE. Revista Iberoamericana para la Investigación y el Desarrollo Educativo]]></journal-title>
<abbrev-journal-title><![CDATA[RIDE. Rev. Iberoam. Investig. Desarro. Educ]]></abbrev-journal-title>
<issn>2007-7467</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudios e Investigaciones para el Desarrollo Docente A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-74672018000100729</article-id>
<article-id pub-id-type="doi">10.23913/ride.v8i16.366</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Análisis competitivo de la actividad productiva de la malanga: un enfoque basado en la teoría de Michael Porter]]></article-title>
<article-title xml:lang="en"><![CDATA[Competitive analysis of the taro productive activity: an approach based on the Michael Porter´s theory]]></article-title>
<article-title xml:lang="pt"><![CDATA[Análise competitiva da atividade produtiva da malanga: uma abordagem baseada na teoria de Michael Porter]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López Santos]]></surname>
<given-names><![CDATA[Yonatan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arvizu Barrón]]></surname>
<given-names><![CDATA[Ezequiel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Asiain Hoyos]]></surname>
<given-names><![CDATA[Alberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mayett Moreno]]></surname>
<given-names><![CDATA[Yesica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez Flores]]></surname>
<given-names><![CDATA[José Luis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Popular Autónoma del Estado de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Colegio de Postgraduados Campus Veracruz ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Colegio de Postgraduados Campus Veracruz ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Popular Autónoma del Estado de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Universidad Popular Autónoma del Estado de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<volume>8</volume>
<numero>16</numero>
<fpage>729</fpage>
<lpage>763</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-74672018000100729&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-74672018000100729&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-74672018000100729&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[resumen está disponible en el texto completo]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research aimed to develop a competitive analysis of the productive activity of taro or Colocasia esculenta through Michael Porter's theory to know its strategic and competitive situation from a Mexican farmer's perspective. This is because throughout the literary review, we did not find any analysis related to this activity. The methodology was based on a qualitative study with exploratory scope. The way this study was designed is summarized in four methodological steps with an approach based on Porter's theory. The first step was the collection of information from secondary sources. The main source of information comes from a research project carried out in Veracruz, Tabasco and Oaxaca during 2016, as well as statistical information from various databases such as SIAP, USDA and STATCAN. All this information was given a treatment and classification according to the five competitive forces (second step), diamond (third step) and positioning of Porter (fourth step). The competitive analysis based on the aforementioned theory was carried out by a multidisciplinary team of researchers to enrich and feedback the study, obtaining specific results of the productive activity. In the five competitive forces is found that the Mexican taro is grown to be exported almost entirely to Canada and the United States of America (USA), so its main competitors are producers and exporters from other countries. The threat of new participants and the power of the buyers is high, with the possibility the Mexican taro is replaced by another from another country, especially when the competition is based on low prices. For that reason and for other factors the rivalry between existing competitors is high. The determinants of Porter Diamond show that there are opportunities and challenges both in the domestic market and abroad, but under conditions of uncertainty. Mainly because the NAFTA (North American Free Trade Agreement) will be modified, which would affect the agricultural sector in general. Finally, a non-defined situational positioning is indicated. The conclusions indicate that this productive activity has the potential to contribute to the economy and job creation. Currently, there is no established generic strategy, but involuntarily this activity competes with low prices without any differentiation. The competitive situation is perceived as vulnerable according to the performed analysis. Therefore, it is vital that cooperation, formalization and linkage between stakeholders be achieved horizontally and vertically. Adding a synergy with the government, academic and research institutions as well as other organizations in the region to compete globally.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Esta pesquisa teve como objetivo desenvolver uma análise competitiva da atividade produtiva de taro ou Colocasia esculenta, através da teoria de Michael Porter, para atender a sua situação estratégica e competitiva a partir da perspectiva de agricultores mexicanos porque na revisão da literatura não Nenhuma análise semelhante foi encontrada nesta atividade produtiva. A metodologia foi baseada em um estudo qualitativo com escopo exploratório. A maneira em que esta pesquisa foi projetada é resumida em quatro etapas metodológicas com uma abordagem baseada na teoria de Porter. O primeiro passo foi a recolha de informações a partir de fontes secundárias, especialmente de uma investigação conduzida em Vera, Tabasco e Oaxaca em 2016.Asimismo, informação estatística de vários bancos de dados (como PAIS, USDA e STATCAN) foi usada, que recebeu tratamento e classificação de acordo com as cinco forças competitivas (segunda etapa), diamante (terceira etapa) e posicionamento de Porter (quarta etapa). A análise competitiva baseada na teoria supracitada foi desenvolvida por uma equipe multidisciplinar de pesquisadores para enriquecer e subsidiar o estudo, para que resultados específicos da atividade produtiva pudessem ser obtidos. Nas cinco forças competitivas descobriram que o taro mexicano é cultivado para ser exportado quase inteiramente para o Canadá e os Estados Unidos, portanto, seus principais concorrentes são produtores e exportadores de outros países. A ameaça de novos participantes e o poder dos compradores são altos, então existe a possibilidade de que o taro mexicano seja substituído por outros países, especialmente quando a competição é baseada em preços baixos. Por essa razão, a rivalidade entre os concorrentes existentes é alta. Os determinantes do diamante de Porter mostram que existem oportunidades e desafios tanto no mercado interno quanto no exterior, mas sob condições de incerteza, principalmente devido à modificação do Acordo de Livre Comércio da América do Norte, que afetaria o setor. agrícolas em geral. Finalmente, um posicionamento situacional não definido é indicado. As conclusões indicam que essa atividade produtiva tem potencial para contribuir para a economia e para a geração de empregos. Atualmente, não existe uma estratégia genérica estabelecida, mas involuntariamente esta atividade compete com preços baixos, sem qualquer diferenciação. A situação concorrencial é percebido vulneráveis &#8203;&#8203;de acordo com a análise, por isso é vital que a cooperação, formalizando e ligação entre os intervenientes tanto horizontalmente quanto verticalmente, para os quais é necessário o envolvimento do governo a ser alcançado, as instituições acadêmicos e de pesquisa, bem como outras organizações que estão na região para competir globalmente.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[estrategias]]></kwd>
<kwd lng="es"><![CDATA[productores]]></kwd>
<kwd lng="es"><![CDATA[sector agroalimentario]]></kwd>
<kwd lng="es"><![CDATA[taro]]></kwd>
<kwd lng="en"><![CDATA[Strategies]]></kwd>
<kwd lng="en"><![CDATA[producers]]></kwd>
<kwd lng="en"><![CDATA[agro-food sector]]></kwd>
<kwd lng="en"><![CDATA[taro]]></kwd>
<kwd lng="pt"><![CDATA[estratégias]]></kwd>
<kwd lng="pt"><![CDATA[produtores]]></kwd>
<kwd lng="pt"><![CDATA[setor agroalimentar]]></kwd>
<kwd lng="pt"><![CDATA[taro]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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