<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-7459</journal-id>
<journal-title><![CDATA[Horizonte sanitario]]></journal-title>
<abbrev-journal-title><![CDATA[Horiz. sanitario]]></abbrev-journal-title>
<issn>2007-7459</issn>
<publisher>
<publisher-name><![CDATA[Universidad Juárez Autónoma de Tabasco, División Académica de Ciencias de la Salud]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-74592018000300189</article-id>
<article-id pub-id-type="doi">10.19136/hs.a17n3.2244</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Are young university millennials compulsive in their purchase?]]></article-title>
<article-title xml:lang="es"><![CDATA[¿Los jóvenes millenials universitarios son compulsivos en su compra?]]></article-title>
<article-title xml:lang="pt"><![CDATA[Serão os jovens universitários compulsivos nas suas compras?]]></article-title>
<article-title xml:lang="fr"><![CDATA[Les jeunes milléniaux universitaires sont-ils des acheteurs compulsifs?]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fischer]]></surname>
<given-names><![CDATA[Laura]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Espejo]]></surname>
<given-names><![CDATA[Jorge]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,aff2  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<volume>17</volume>
<numero>3</numero>
<fpage>189</fpage>
<lpage>196</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-74592018000300189&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-74592018000300189&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-74592018000300189&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Objective: To analyze the purchasing behaviors in university students of the Mexican Republic and determine if there are differences between sexes that show the behavior provided is considered compulsive, following the model of Valence, d'Astous and Fortier.  Materials and methods: We carried out a quantitative, descriptive, correlational and explanatory study, because it confirms the structure of the Valence d'Astous and Fortier compulsive buying scale, in the following factors: tendency to spend, reactive aspect and post-purchase guilt. The study involved 1,687 students of the millennials generation of 27 states of the Mexican Republic, composed of a 60 per cent of women and 40% men; the data collection was made via online with the software SurveyMonkey using a questionnaire of 16 items, in Likert scale. The statistical treatment used was the Pearson&#8217;s Chi-square test, by the SPSS version 24.  Results: The findings show that the purchasing behavior of the sample under study cannot be considered as compulsive disorder under the model of Valence, d'Astous And Fortier, although women in relation to men, had a tendency toward compulsive buying, this got on the results shown in the construct "tendency to spend".  Conclusions: The results obtained by this research must be of great importance for companies; it is important to note that the subject of the compulsive buying should be a concern and the subject of further research for universities, authorities and practitioners of marketing. Today, thanks to studies on the subject, responsibles for developing the marketing strategies are becoming more aware of how they affect the decisions of consumers, we must not lose sight of the fact that the members of the millennial generation are the future of the country and the world, and they should have the opportunity to make more responsible consumption, of benefit to the current world and future generations.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Objetivo:  Analizar los comportamientos de compra de los estudiantes universitarios de la República Mexicana y determinar si existen diferencias por sexo que muestren que el comportamiento presentado se considera compulsivo, siguiendo el modelo de Valence, dAstous y Fortier.  Materiales y métodos:  Se realizó un estudio de tipo cuantitativo, descriptivo, correlacional y explicativa, porque confirma la estructura de la escala de las compras compulsivas de Valence, d'Astous y Fortier en los factores: tendencia a gastar, urgencia de comprar y sentimientos de culpabilidad. El estudio involucró a 1.687 estudiantes de la generación millenials de 27 estados de la República Mexicana, compuesta por un 60% de mujeres y 40% varones; el levantamiento de la información fue online con el software survey monkey mediante cuestionario de 16 ítems, en escala de Likert. El tratamiento estadístico utilizado fue la Prueba Chi cuadrada Pearson, usando el paquete SPSS versión 24.  Resultados:  Los hallazgos muestran que el comportamiento de compra de la muestra bajo estudio no puede ser considerado como compulsivo bajo el modelo de Valence, d'Astous y Fortier, aunque las mujeres, en relación con los hombres, presentan tendencia hacia la compra compulsiva por los resultados mostrados en el constructo &#8220;tendencia a gastar&#8221;.  Conclusiones:  Los resultados obtenidos por la investigación deben ser de gran importancia para las empresas; es importante destacar que el tema de la compra compulsiva no debe dejar de ser una preocupación y tema de investigación permanente para universidades, autoridades y practicantes de la mercadotecnia. Hoy en día, gracias a los estudios realizados sobre el tema, los encargados de elaborar las estrategias mercadológicas están tomando más conciencia de la forma como afectan en las decisiones de los consumidores, no hay que perder de vista que los integrantes de la generación millennial son el futuro del país y del mundo, y ellos deben tener la oportunidad de realizar consumos más responsables, de beneficio para el mundo actual y las generaciones futuras.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo  Objetivo: Analisar os comportamentos de compras dos estudantes universitários da República Mexicana e determinar se há diferenças por sexo que mostram que o comportamento seja considerado compulsivo, seguindo o modelo de Valence, d'Astous e Fortier.  Materiais e métodos: Realizou-se um estudo quantitativo, descritivo, correlacional e explicativo, confirmando a estrutura da escala de compras compulsivas de Valence, d'Astous e Fortier nos fatores: tendencia para gastar, o desejo de comprar e os sentimentos de culpa. O estudo envolveu 1.687 estudantes da &#8220;geração do milénio&#8221; dos 27 estados da República Mexicana, composto por 60% de mulheres e 40% de homens; o levantamento das informa9oes foi efetuado via on-line através do software survey monkey, com aplica9áo de um questionário com 16 itens, sob forma de escala Likert. O tratamento estatístico baseou-se na analise do Qui-quadrado, utilizando-se o programa SPSS versão 24.  Resultados: Os dados mostram que o comportamento da amostra em estudo não pode ser considerada como tendo comortamentos compulsivos de compra com base no modelo de Valence, d'Astous e Fortier. Porém, as mulheres comparadas com os homens tem uma tendência para as compras compulsivas porque os resultados demonstram uma "tendência para o gasto".  Conclusões: Os resultados obtidos são de importancia capital para as empresas; é importante destacar que o tema das compras compulsivas deve continuar a ser uma preocupação e objecto de estudo para as universidades, as autoridades e os profissionais de marketing. Hoje, graçãs aos estudos realizados sobre o tema, os decisores de politicas de marketing estão mais conscientes de como afetam as decisoes dos consumidores, e náo se pode de ter em atenção o fato de que os membros da &#8220;Geração do milénio&#8221; são o futuro do país e do mundo, devendo ter a oportunidade de realizar um consumo mais responsável, com benefícios para o mundo atual e futuras gerações.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[Résumé  Objectif:  Analyser les comportements d'achat des étudiants universitaires mexicains selon le sexe et déterminer s'il existe un comportement considéré compulsif, d&#8217;après le modele de Valence, d&#8217;Astous et Fortier.  Matériaux et méthode: L&#8217;étude réalisée est quantitative, descriptive, corrélationnelle et explicative, car elle confirme la structure de l'Échelle de mesure de l&#8217;achat compulsif de Valence, d&#8217;Astous et Fortier pour les facteurs suivants: tendance à dépenser, envie d'acheter et sentiment de culpabilité. L'échantillon a inclus 1.687 étudiants de la génération millénaire, de 27 États du Mexique, 60% de sexe féminin et 40% de sexe masculin. L'information a été recueillie en ligne avec le logiciel Survey Monkey grâce à un questionnaire de 16 items, de type échelle de Likert. Le traitement statistique a été réalisé au moyen du test du Chi-carré, avec le logiciel SPSS versión 24.  Resultados: Les résultats montrent que le comportement d'achat de l'échantillon étudié ne peut être considéré compulsif d&#8217;après le modèle de Valence, d'Astous et Fortier; cependant, selon la section "tendance a dépenser", les femmes ont tendance à acheter plus compulsivement que les hommes.  Conclusions: Les résultats obtenus dans cette recherche sont d'une grande importance pour les entreprises; il est important de souligner que la question de l'achat compulsif ne devrait pas cesser d'être une préoccupation et un thème de recherche permanent pour les universités, les autorités et les praticiens du marketing Aujourd'hui, grâce aux études sur ce sujet, les responsables du développement de stratégies de marketing sont de plus en plus conscients de leur impact sur les décisions des consommateurs. Nous ne devons pas perdre de vue que les membres de la génération millénaire sont l'avenir du pays et du monde; ils doivent avoir l'opportunité de consommer de façon plus responsable, pour bénéficier au monde actuel et aux générations futures.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Compulsive shopping]]></kwd>
<kwd lng="en"><![CDATA[tendency to spend]]></kwd>
<kwd lng="en"><![CDATA[urgency of purchase]]></kwd>
<kwd lng="en"><![CDATA[feelings of guilt for purchase]]></kwd>
<kwd lng="es"><![CDATA[Compras compulsivas]]></kwd>
<kwd lng="es"><![CDATA[tendencia a gastar]]></kwd>
<kwd lng="es"><![CDATA[urgencia de compra]]></kwd>
<kwd lng="es"><![CDATA[sentimiento de culpa por compra excesiva]]></kwd>
<kwd lng="pt"><![CDATA[Compras compulsivas]]></kwd>
<kwd lng="pt"><![CDATA[tendência para o gasto]]></kwd>
<kwd lng="pt"><![CDATA[urgência de compras]]></kwd>
<kwd lng="pt"><![CDATA[sentimentos de culpa por compras excessivas]]></kwd>
<kwd lng="fr"><![CDATA[Achats compulsifs]]></kwd>
<kwd lng="fr"><![CDATA[tendance à dépenser]]></kwd>
<kwd lng="fr"><![CDATA[urgence d'achat]]></kwd>
<kwd lng="fr"><![CDATA[sentiment de culpabilité pour achat excessif.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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