<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-7459</journal-id>
<journal-title><![CDATA[Horizonte sanitario]]></journal-title>
<abbrev-journal-title><![CDATA[Horiz. sanitario]]></abbrev-journal-title>
<issn>2007-7459</issn>
<publisher>
<publisher-name><![CDATA[Universidad Juárez Autónoma de Tabasco, División Académica de Ciencias de la Salud]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-74592017000300201</article-id>
<article-id pub-id-type="doi">10.19136/hs.a16n3.1878</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La promoción de estilos de vida saludable aprovechando los espacios públicos]]></article-title>
<article-title xml:lang="en"><![CDATA[Promotion of healthy lifestyles taking advantage of public spaces]]></article-title>
<article-title xml:lang="pt"><![CDATA[A promoção de estilos de vida saudáveis aproveitando os espaços públicos]]></article-title>
<article-title xml:lang="fr"><![CDATA[La promotion de modes de vie sains en tirant profit des espaces publics]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Peña-de León]]></surname>
<given-names><![CDATA[Alicia de la]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Amezcua-Núñez]]></surname>
<given-names><![CDATA[Juan Bernardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hernández-Bonilla]]></surname>
<given-names><![CDATA[Alicia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Coahuila  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Coahuila  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Coahuila  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<volume>16</volume>
<numero>3</numero>
<fpage>201</fpage>
<lpage>210</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-74592017000300201&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-74592017000300201&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-74592017000300201&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Objetivo: Analizar la influencia que tienen el entorno físico y los aspectos sociales de los espacios públicos en la activación física y el bienestar de los ciudadanos, con el fin de identificar oportunidades para diseñar estrategias de mercadotecnia social que fomenten la salud y el bienestar entre los ciudadanos.  Materiales y métodos: Se realizó un estudio mixto en dos etapas: observación y análisis de los atributos físicos de la Ruta Recreativa de Saltillo, Coahuila en base al modelo de Servipanoramas; aplicación de encuestas en línea a 168 adultos utilizando las escalas de bienestar percibido y de valoración de las Ciclovías.  Resultados: Los hallazgos sugieren que la existencia de espacios públicos apropiados para ejercitarse y convivir con otros resulta atractiva para los participantes en el estudio, quienes señalan que la Ruta Recreativa estudiada ofrece el entorno adecuado para alcanzar sus metas de salud y relacionarse con personas con intereses similares.  Conclusiones: Existe un interés de los visitantes a la Ruta Recreativa de Saltillo, Coahuila por alcanzar mejores niveles de salud y bienestar, lo cual puede ser aprovechado por empresas y organismos públicos para diseñar e implementar estrategias e intervenciones de mercadotecnia social orientadas a la promoción de la salud y el cambio de hábitos, utilizando los espacios abiertos que la Ruta Recreativa ofrece y llegar así a un mayor número de ciudadanos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Objective: To analyze the influence of physical environment and social aspects of public spaces on the physical activation and well-being of citizens, in order to identify opportunities to design social marketing strategies that promote health and wellbeing among citizens.  Materials and methods: A mixed study was carried out in two stages: observation and analysis of the physical attributes of the Saltillo Recreational Route, Coahuila based on the Servipanoramas model; Application of online surveys to 168 adults using the perceived well-being and assessment scales of the Ciclovias.  Results: The findings suggest that the existence of appropriate public spaces to exercise and coexist with others is attractive to the participants in the study, who point out that the recreational route studied offers the right environment to reach their health goals and interact with people with similar interests.  Conclusions: There is an interest of the visitors to the Recreational Route of Saltillo, Coahuila for achieving better levels of health and well-being, which can be used by companies and public bodies to design and implement strategies and interventions of social marketing oriented to the promotion of Health and change of habits, using the open spaces that the Recreational Route offers and reach a greater number of citizens.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo  Objetivo: Analisar a influência que tem o meio físico e os aspetos sociais dos espaços públicos na atividade física e no bem-estar dos cidadaos, com o fim de identificar oportunidades para desenhar estratégias de marketing social que fomentem a saúde e o bem-estar dos cidadaos.  Materiais e métodos: Foi realizado um estudo misto em duas etapas: observação e análise dos atributos físicos da &#8220;Ruta Recreativa de Saltillo, Coahuila&#8221; tendo por base o modelo de Servipanoramas; aplicação de inquéritos a 168 adultos utilizando as escalas de bem-estar percebido e de valorização das ciclovias.  Resultados: Foi sugerido que a existencia de espa9os públicos apropriados para fazer exercício e conviver com outras pessoas, resulta atractivo para os participantes no estudo. Estes assinalaram que a rota recreativa estudada oferece o ambiente adequado para alcaçar as suas metas de saúde e relacionar-se com pessoas com intereses similares.  Conclusões: Existe un interesse dos visitantes pela &#8220;Ruta Recreativa de Saltillo, Coahuila&#8221;, porque permite alcafar melhores níveis de saúde e de bem-estar. Este facto pode ser aproveitado por empresas e organismos públicos para desenhar e implementar estratégias de marketing social orientadas para a promoção da saúde e para a mudança de hábitos, utilizando os espaços ao ar libre que a rota oferece.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[Résumé  Objectif: Analyser l'influence de l'environnement physique et des aspects sociaux des espaces publics sur l'activation physique et le bien-etre des citoyens afin d'identifier les possibilités de concevoir des stratégies de marketing social pour promouvoir la santé et le bien-etre parmi les citoyens.  Matériels et méthodes: Une étude mixte a été réalisée en deux étapes: observation et analyse des caractéristiques physiques de la Ruta Recreativa de Saltillo (Itinéraire Récréatif de Saltillo), dans l&#8217;état de Coahuila, d&#8217;apres le modele de Servipanoramas; et application d'enquetes en ligne a168 adultes en utilisant les échelles de bien-etre per9u et d'évaluation des pistes cyclables.  Résultats: Les résultats suggerent que l'existence d'espaces publics appropriés pour réaliser des activités physiques et partager du temps avec d'autres personnes est attrayante pour les participants a l'étude. Ceux-ci indiquent que la Ruta Recreativa étudiée offre l'environnement approprié pour atteindre leurs objectifs de santé et interagir avec des personnes ayant des intérets similaires.  Conclusions: Il existe un intéret des visiteurs de la Ruta Recreativa de Saltillo, Coahuila, pour améliorer leur santé et leur bien-etre. Les entreprises et les organismes publics peuvent en profiter pour concevoir et mettre en reuvre des stratégies et des interventions de marketing social visant a promouvoir la santé et le changement de comportement en utilisant les espaces ouverts qu'offrent la Ruta Recreativa pour qu'un plus grand nombre de citoyens en bénéficient.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Actividad física recreativa]]></kwd>
<kwd lng="es"><![CDATA[Bienestar]]></kwd>
<kwd lng="es"><![CDATA[Mercadotecnia Social]]></kwd>
<kwd lng="es"><![CDATA[Servipanoramas]]></kwd>
<kwd lng="es"><![CDATA[Tercer Espacio]]></kwd>
<kwd lng="en"><![CDATA[Recreational physical activity]]></kwd>
<kwd lng="en"><![CDATA[Wellness]]></kwd>
<kwd lng="en"><![CDATA[Social Marketing]]></kwd>
<kwd lng="en"><![CDATA[Servipanoramas]]></kwd>
<kwd lng="en"><![CDATA[Third Space]]></kwd>
<kwd lng="pt"><![CDATA[Actividad física recreativa]]></kwd>
<kwd lng="pt"><![CDATA[Bem-estar]]></kwd>
<kwd lng="pt"><![CDATA[Marketing Social]]></kwd>
<kwd lng="pt"><![CDATA[Terceiro Espaço]]></kwd>
<kwd lng="fr"><![CDATA[Activité physique récréative]]></kwd>
<kwd lng="fr"><![CDATA[Bien-etre]]></kwd>
<kwd lng="fr"><![CDATA[Marketing social]]></kwd>
<kwd lng="fr"><![CDATA[Servipanoramas]]></kwd>
<kwd lng="fr"><![CDATA[Tiers-espace]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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