<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-7459</journal-id>
<journal-title><![CDATA[Horizonte sanitario]]></journal-title>
<abbrev-journal-title><![CDATA[Horiz. sanitario]]></abbrev-journal-title>
<issn>2007-7459</issn>
<publisher>
<publisher-name><![CDATA[Universidad Juárez Autónoma de Tabasco, División Académica de Ciencias de la Salud]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-74592016000300105</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Identificación de diagnósticos y especialidades con mayor lealtad del paciente como fuente de ventaja competitiva]]></article-title>
<article-title xml:lang="en"><![CDATA[Diagnosis and specialties identification with more patient loyalty as a source of competitive advantage]]></article-title>
<article-title xml:lang="pt"><![CDATA[Identificaçâo de especialidades e diagnóstico com maior lealdade por parte do pacientecomo uma fonte de vantagem competitiva]]></article-title>
<article-title xml:lang="fr"><![CDATA[Identification des diagnostics et spécialités associés à une plus grande fidélité des patients en tant que source d&#8217;avantage compétitifs]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Calero]]></surname>
<given-names><![CDATA[Remedios]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gallarza]]></surname>
<given-names><![CDATA[Martina G.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Católica de Valencia  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universitat de Valencia  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2016</year>
</pub-date>
<volume>15</volume>
<numero>3</numero>
<fpage>105</fpage>
<lpage>121</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-74592016000300105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-74592016000300105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-74592016000300105&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen:  Objetivo: En un escenario de financiación capitativa y facturación intercentros, guiado por el lema de &#8220;el dinero sigue al paciente&#8221;, su lealtad, manifestada a través de la libre elección de centro, adquiere un carácter estratégico para la gestión sanitaria. En este entorno, resulta de especial relevancia conocer en qué diagnósticos y en qué especialidades médicas y quirúrgicas el paciente muestra una mayor lealtad.  Materiales y métodos: En el presente trabajo, daremos respuesta al objetivo, empleando como metodología un análisis confirmatorio y considerando, como datos secundarios, las asistencias de hospitalización y cirugía sin ingreso, realizadas a pacientes de la Comunidad Valenciana en el año 2012 (más de 1 millón de registros del aplicativo COMPAS).  Resultados: Los resultados de este análisis confirman el diferente comportamiento de lealtad del paciente ante diferentes diagnósticos y especialidades, y permiten su identificación.  Conclusión: Existe un diferente comportamiento de lealtad del paciente según diagnósticos y especialidades, favoreciendo el diseño de la cartera de servicios con una visión estratégica con la qué lograr una ventaja competitiva.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract:  Objetive: When there is a pay per person system and a management model is based on the aim &#8220;money follows patient&#8221;, patient loyalty becomes a priority for health management. In this framework, we study in which diagnosis and specialties patients become more loyal.  Materials and methods: Hospitalization and outpatient surgery records from patients of the Region of Valencia (Spain) during 2012 (more than 1 million of records from a database called COMPAS) are considered as secondary data for empirical research.  Results: Results show that loyalty behavior is different depending on diagnosis and health specialties. At the same time, it is allowed to identify those diagnosis and health specialties where patients are more loyal.  Conclusions: A different loyalty patient behavior depending on diagnosis and specialties has been identified. In consequence, managers could be able to design their health portfolio in order to get a competitive advantage.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo:  Objetivo:  Num cenário de financiamento por pessoa e faturação entre os centros, com o slogan "O dinheiro segue o doente", a sua lealdade, expressa através da livre escolha do centro de atendimento, assume um caráter estratégico para a gestão da saúde. Neste cenário, é especialmente relevante saber em que diagnósticos e especialidades o paciente apresenta maior fidelidade.  Materiais e métodos: A presente investigação tenta responder ao objetivo delineado usando como metodologia uma análise confirmatória. Foram usados como dados secundários, os atendimentos hospitalares e cirurgias realizadas a pacientes da Região de Valência (Espanha) em 2012 (mais de um milhão de registos).  Resultados: Os resultados desta análise confirmam o comportamento diferente de lealdade relativamente a diferentes diagnósticos e especialidades, e permitiram a sua identificação.  Conclusão: Há um comportamento diferente de lealdade de acordo com diagnósticos e especialidades, favorecendo o design de um portfólio de serviços com uma visão estratégica com o qual se poderá alcançar uma vantagem competitiva.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[Résumé  Objectif: Dans un scénario de financement de la santé publique par capita et où chaque unité est responsable de son propre revenu, selon la devise «l&#8217;argent suit le patient&#8221;, la fidélité des patients, qui s&#8217;exprime par le libre choix d&#8217;un hôpital ou d&#8217;un centre de santé pour leur traitement devient un objectif stratégique pour la gestion sanitaire. Dans ce contexte, il est particulièrement important de connaitre quels sont les diagnostics et les spécialités médicales et chirurgicales associés à une plus grande fidélité des patients.  Matériel et méthodes: L&#8217;étude empirique qui répond à l&#8217;objectif utilise une analyse de confirmation en employant comme données secondaires les prestations d&#8217;hospitalisation et de chirurgie ambulatoire dispensées aux patients de la Région de Valencia (Espagne) en 2012 (plus d&#8217;un million de données provenant du logiciel COMPAS du système nationale espagnol de santé publique).  Résultats: Les résultats de cette analyse confirment l&#8217;existence de différents comportements de fidélité des patients selon les diagnostics et les spécialités, et permettent leur l&#8217;identification.  Conclusion: L&#8217;existence de ces différences dans la fidélité des patients va en faveur de la planification et l&#8217;offre d&#8217;un choix de spécialités et de services sanitaires avec une vision stratégique pour obtenir des avantages compétitifs par hôpital ou centre de santé.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Gestión sanitaria]]></kwd>
<kwd lng="es"><![CDATA[Cartera de servicios]]></kwd>
<kwd lng="es"><![CDATA[Lealtad del paciente]]></kwd>
<kwd lng="en"><![CDATA[Health management]]></kwd>
<kwd lng="en"><![CDATA[Health portfolio]]></kwd>
<kwd lng="en"><![CDATA[Patient loyalty]]></kwd>
<kwd lng="pt"><![CDATA[Gestáo da saúde]]></kwd>
<kwd lng="pt"><![CDATA[portfólio de servaos]]></kwd>
<kwd lng="pt"><![CDATA[fidelidade]]></kwd>
<kwd lng="fr"><![CDATA[Système sanitaire]]></kwd>
<kwd lng="fr"><![CDATA[choix des services et spécialités]]></kwd>
<kwd lng="fr"><![CDATA[fidélité des patients]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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